Category: Marketing

Impact Lab > Marketing
Marketing

XR Revolutionizing Marketing: How Extended Reality is Transforming Brand Engagement

In a strategic move to empower educators and students in the realm of manual-therapy textbooks, publisher Books of Discovery embraced augmented reality (AR) as a transformative tool. Collaborating with Ludenso, a leading AR authoring platform for publishers, the partnership aimed to enhance the learning experience for readers by incorporating 3D models and videos into their textbooks.

This collaboration reflects a broader trend where extended reality (XR) — encompassing augmented, virtual, and mixed realities — emerges as a powerful marketing tool. Major brands like Puma and Etsy have harnessed XR technology for innovative marketing campaigns, addressing challenges such as global audience outreach, scalable customer events, and personalized campaigns.

Continue reading… “XR Revolutionizing Marketing: How Extended Reality is Transforming Brand Engagement”
Business, Coronavirus, Current Events, Entertainment, Marketing, Science & Technology News

The future of live events is here and depends on these 4 factors

474D316D-9E1D-4FB4-AFD6-4E7057492C3C

The future of live events is here and depends on these 4 factors

 When it comes to reimagining what the events industry will look like in the near future, these are the four things we should all be thinking about.

If there was ever a catalyst to reimagine the events space, the coronavirus is it.

Over the years, corporate live events have transformed to include celebrity speakers, VIP access, exclusive private dinners, mobile-first ticketing, and a wide assortment of high production value add-ons—one of which being a film recording or, more recently, live streaming capabilities. But it wasn’t until the majority of the world went into quarantine that the concept of digital broadcasting went from being a cool addition to an in-person event to becoming its central focus.

Continue reading… “The future of live events is here and depends on these 4 factors”

Legalized marijuana, Marketing, Science & Technology News, Shopping

Weed vending machine debuts in Colorado with more on the way

9BC5804B-1B10-4640-97D9-8AE6536AF14A

The first ones landed at Strawberry Fields dispensary in Pueblo

 Anna, the weed vending machine, debuted at Strawberry Fields dispensary in Pueblo. The company hopes to expand to other Colorado location in 2020.

In an era when consumers can buy groceries, pet supplies and even a life-size cardboard cutout of Lizzo without directly seeing a human, one company is ensuring Coloradans can also purchase their cannabis contactless.

Matt Frost is founder and CEO of a company called anna, which makes what he calls a “tricked out vending machine” designed to take and fill orders for marijuana products. The first ones landed at Strawberry Fields dispensary in central Pueblo, where customers can now purchase flower, edibles and vape oils without having to interact with a budtender. They’ll debut at a second dispensary, Starbuds in Aurora, sometime this year.

Frost, whose background is in healthcare data analytics, originally developed the concept to adapt the efficiency of a retail self-checkout system to the marijuana industry. In his home state of Massachusetts, dispensary waits can be hours-long and some shops require patrons schedule a pickup time for pre-ordered products.

Continue reading… “Weed vending machine debuts in Colorado with more on the way”

2020 Predictions, Business, Latest Trend, Marketing, Science & Technology News

5 content marketing trends you need to know for 2020

 3E95454D-31A6-4DD6-B898-29D74EFF7FEA

Use new content marketing tactics to engage customers.

It’s a new decade and with it comes content marketing trends that will change content creation for businesses.

Plus, content marketing isn’t the only thing that’s changing — people are always changing. The needs of your audience are constantly evolving and you need to keep up with what they want so that you can continue to create and distribute effective and engaging content.

Check out these five content marketing trends you need to know for 2020.

Continue reading… “5 content marketing trends you need to know for 2020”

Advertising, Latest Trend, Marketing, Science & Technology News

3 reasons why brand storytelling is the future of marketing

https---blogs-images.forbes.com-celinnedacosta-files-2019-01-Celinne0228-1200x801

When creating your marketing strategy, don’t forget about the bigger story: what makes you human?

In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted.

In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That’s where brand storytelling comes in.

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.

Continue reading… “3 reasons why brand storytelling is the future of marketing”

China, Internet, Marketing, Shopping

Taobao leads the charge in a new ecommerce trend: livestreamed shopping

IMG_8081

She’s not your ordinary jewelry dealer. Going by the online moniker “Xiaotian,” she commands a big fan base, jokes with her customers, and models for her own business.

“Hi bao bao,” she greets her potential buyers during a livestream session one afternoon in Hong Kong, using a common, endearing nickname for online shoppers. “This is a new design that came out this week. You want me to try it on? Alright!”

Comments piled on. Some complimented the good looks of the designer who stood beside her. Others wanted to see the necklace up close. Still, others asked about the price.

That the Chinese are shopping on the internet in droves is not news. But a new trend is emerging among sellers on ecommerce platforms: they’re ditching old marketing playbooks and are turning to more personal interactions instead.

Taobao is at the forefront of that effort. Already, the Chinese equivalent of Amazon has legions of daigou agents: Chinese expats who buy foreign brands for their compatriots back home.

Continue reading… “Taobao leads the charge in a new ecommerce trend: livestreamed shopping”

Advertising, Business, Corporate Manipulation, Marketing

The rise of strategic narrative in marketing

IMG_6213

It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging.

But the use of narrative in marketing is quietly and slowly gaining traction. While storytelling has helped move the needle away from traditional messaging approaches, narrative addresses the more strategic role industry vision and leadership play in the growth and success of an organization.

Continue reading… “The rise of strategic narrative in marketing”

Breakthrough Thinking, Business, Future, Historical Perspectives, Human Behavior, Intellectual Property, Latest Trend, Marketing

7 Historic Changes That Have Transformed the Future Of Entrepreneurship

Steve Blank g7a4

Steve Blank:  I’ve spent my life in innovation, eight startups in 21 years, and the last 15 years in academia teaching it.

I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California. And that’s where my plane ticket ought to take me to install some computer equipment.

39 years ago I got on that plane and never went back.

Continue reading… “7 Historic Changes That Have Transformed the Future Of Entrepreneurship”

Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.