Social scoring isn’t the future of influencer marketing – far from it, according to this recent study sponsored by ArCompany and Sensei Marketing.
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1 in 4 young adults regret posts on social media: Survey
In the heat of the moment, it is so easy to tweet, post or Instagram emotionally charged or questionable content. Those posts or content can come back to bite you. That could be why a new survey finds about one in four young adults fear they’ll get fired or turned down for a job by employers who see their more risqué social-media posts.
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How social media impacts divorce: Infographic
Social content is targeted and scrutinized during a divorce.
Social media has been purported to cause something that it doesn’t. Divorce is a perfect example of this. Because the divorce rate for people under 50 hasn’t demonstrably changed with the advent of social media, social media isn’t causing divorce.
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Is Twitter the new haiku?
Some believe that social media conversations held in 140 characters lack depth and thoughtfulness. But Twitter CEO Dick Costolo sees this kind of communication as a new art form. He argued that short bursts of information like tweets open up new avenues for creativity during an interview at the Aspen Ideas Festival on Saturday. Of course, the CEO of Twitter would think this, but he raises an interesting point: Just like a sonnet tells a story differently than a limerick, do social media platforms like Facebook, Twitter, and Vine deserve their own category of communication?
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Apple’s WWDC 2013 as seen through 417,336 tweets
Apple’s WWDC 2013
The conference that Apple hosted in San Francisco last week for 6,000 developers was a face-off between CEO Tim Cook and Jony Ive, his Senior VP for design. (Infographic)
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Why governments use broadcast TV and push dissidents to use Twitter
Turkey’s Prime Minister Tayyip Erdogan during the Global Alcohol Policy Symposium.
A couple months ago, Philip Howard, a professor at the University of Washington and the Central European University, was walking past Gezi Park with a Turkish friend at dusk. He had just joined Philip from prayers and asked him what he thought about the brewing debate over the park’s future. Like most Turkish voters, he is a fan of the country’s prime minister, Erdogan. Like most of the country’s voters, his friend easily integrates his faith with his daily routines. But he said simply “Istanbul doesn’t need another Mosque.” He started pointing off in different directions. “There’s one there, there and there. And there and there and there. Istanbul needs a park.”
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Teens getting tired of Facebook drama: Pew study
Teens are leaving Facebook and turning to Twitter.
Teens find Facebook to be more an extension of their daily interactions at school and home than a place where they can relax and be themselves, according to the latest data from Pew. The unease the teens are feeling isn’t from concerns about third parties accessing their data, or even their parents discovering unflattering photos — it’s from the “drama” that goes along with maintaining a presence on the network, including jockeying for likes, agonizing over profile pictures, and the politicking and cliques that characterize teenage life.
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Will the future of social-mobile be the end of social networks?
Mobile-social
Last week was a momentous week for watching the rapid transition that is taking place from desktop computing to mobile because of Google I/O, particularly for those focused on mobile-social.
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Masdar Institute researchers create way to prevent misinformation from spreading through social media
Research efforts have shown how to effectively mobilize many people on social media for a common task.
Online crowds like the online community Reddit and some Twitter users were criticized for pillorying an innocent student as a possible terrorist suspect in the Boston Marathon bombing. But some emerging technologies might be able to help knock down false reports and wring the truth from the fog of social media during crises.
For $68 you can become internet famous
Santiago Swallow
One of the most famous people that no one has heard of is Santiago Swallow. His Twitter profile shows a handsome man with high cheekbones and dirty blond, collar-length hair. Next to his name is one of social media’s most prized possessions, Twitter’s blue “verified account” checkmark. Underneath it are numbers to make many in the online world jealous: Santiago Swallow has tens of thousands of followers. Swallow sends tweets that are cryptic nuggets of wisdom that unroll like scrolls from digital fortune cookies: “Before you lose weight, find hope,” says one. Another: “To write is to live endlessly.”
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Infographic: How to jumpstart engagement on Twitter
If you want more retweets, just ask your followers.
Engaging followers on social media is no easy task. But brands that want to succeed on social media know the number of followers they have isn’t as important as how engaged those followers are.
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The difference between Twitter users and the rest of America
Can Twitter be used as an informal barometer of public opinion? Surely the constant torrent of often spontaneous, 140-character tweets coming from millions of people should provide a window into what people are really thinking.
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