advertising – Page 2

Analysis, Business, Great Videos, Human Behavior, Science & Technology News

How research misses the human behind the demographic

January 11, 2013

[youtube]http://www.youtube.com/watch?v=PR_UYx4vSPs&hd=1[/youtube]

Volkswagen recognized that our purpose as people is to lead better lives, not to consume their products.

The word “consumer” is an unavoidable term in marketing. But the label is counterproductive and misguided. The word is counterproductive and misguided and puts corporate interests over customer concerns. It presupposes a response you haven’t earned yet. Their purpose is not to consume your product.

Continue reading… “How research misses the human behind the demographic”

App, Business, Education, facebook, Science & Technology News

The ‘Facebook Class’ that built apps, and fortunes

September 28, 2012

Stanford students ended up getting millions of users for free apps that they designed to run on Facebook.

Some Stanford student’s in 2007 were given a homework assignment to devise an app. Get people to use it. Repeat. It became known here as the “Facebook Class.”

Continue reading… “The ‘Facebook Class’ that built apps, and fortunes”

Analysis, Business, government, Health & Fitness, Latest Trend

World’s toughest law banning logo’s on cigarette packs upheld in Australia

August 15, 2012

Tobacco companies fear the law will set a global precedent that could slash billions from the values of their brands.

The highest court in Australia upheld the world’s toughest law on cigarette promotion Wednesday. The law prohibits tobacco company logos on cigarette packs that will instead show cancer-riddled mouths, blinded eyeballs and sickly children.

Continue reading… “World’s toughest law banning logo’s on cigarette packs upheld in Australia”

Analysis, App, Science & Technology News

Free mobile apps are major battery drains

March 20, 2012

Free mobile apps, with all of those ads, drain your mobile phone battery quickly.

If you want to make your mobile device’s battery last longer, researchers have found that it may be better to avoid using free apps where possible.

Continue reading… “Free mobile apps are major battery drains”

Alternative Transportation, Photo Perspectives, Science & Technology News

Most outrageous food trucks in America

February 19, 2012

Boston Lobster Feast Car

One of America’s favorite advertising tools since the 1930’s has been outfitting vehicles to look like something else , and drivers and bystanders have been treated to cars that look like everything from animals to candy – even shoes. In fact, carrying on in the tradition of Oscar Mayer, there is a whole bevy of food-shaped vehicles that deserve their moment of glory. (Pics)

Continue reading… “Most outrageous food trucks in America”

Analysis, Business, Internet, Latest Trend, Science & Technology News

U.S. online advertising spending expected to surpass print in 2012

January 22, 2012

U.S. online advertising spending is expected to grow 23.3% to $39.5 billion this year, pushing it ahead of total advertising spending in print newspapers and magazines, according to an eMarketer report.

Continue reading… “U.S. online advertising spending expected to surpass print in 2012”

Analysis, Business

Rebranding the USA – ‘United States of Awesome Possibilities’

November 11, 2011

The dots in the campaign’s logo reate a “21st-century brand”.

“United States of Awesome Possibilities” – The tagline for a new ad campaign designed to promote the U.S. of A., an effort to boost business and leisure travel in order to spur economic growth, Advertising Age reports.

Continue reading… “Rebranding the USA – ‘United States of Awesome Possibilities’”

Analysis, Business, Globalism, Internet, Latest Trend, Science & Technology News

China becomes No. 2 ad market in the world

August 12, 2011

China will surpass Japan in total media spending this year.

Advertising in China, still developing compared to countries like the US and Japan, is beginning to catch up to the demand of consumer-facing companies looking to expand their reach among the world’s largest population and its growing buying power. eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world.

Continue reading… “China becomes No. 2 ad market in the world”

Analysis, Business, Science & Technology News

Buzzwords that make you spend your money

July 18, 2011

“Having the word ‘free’ somewhere in your ad attracts attention and creates a positive feeling.”

When businesses takes out an advertisement, they don’t have much space to convince you to buy their products. If it’s a television or radio spot, they might have 30 seconds to a minute. If it’s a print ad it maybe half a page unless they can afford a full-pager. That means they have to choose every word carefully to make the most impact.

Continue reading… “Buzzwords that make you spend your money”

Health & Fitness, Latest Trend, Science & Technology News

FDA unveils graphic warning labels for all cigarette packs

June 21, 2011

One of the graphic warning labels to appear in cigarette packs.

The U.S. Food and Drug Administration, in a dramatic bid to get more Americans to quit smoking, on Tuesday released nine graphic warning labels that will appear on all packs of cigarettes by no later than September 2012.

Continue reading… “FDA unveils graphic warning labels for all cigarette packs”

Business, Internet, Latest Trend

Deal-a-Day Websites Are Booming

May 31, 2011

LivingSocial

Groupon is adding 150 employees a month at its U.S. headquarters. The new employees are being trained in a church because the conference rooms at its headquarters aren’t big enough. There is so much electronic equipment crammed into its New York office that the power goes out every day.

Continue reading… “Deal-a-Day Websites Are Booming”

Business, Humor, Photo Perspectives

Interbest Uses Hairy Male Stripper to Sell Billboard Space

May 28, 2011

“The sooner you advertise here, the better”

Interbest, the advertising agency Y&R Not Just Film Amsterdam, used a male stripper to build awareness of their billboard visibility. The billboard campaign can make anyone driving by want to start a business and pay for billboard space. Interbest’s billboard campaign has the following tagline: “The sooner you advertise here, the better” and they have created a lot of buzz since the man on the billboard is wearing less and less clothes each day. (Pics)

Continue reading… “Interbest Uses Hairy Male Stripper to Sell Billboard Space”