The end of the printed newspaper


The death of newspapers is sad, but the threatened loss of journalistic talent is catastrophic.

By Clay Shirky: The Roanoke Times, the local paper in my family home, is a classic metro daily, with roots that go back to the 1880s. Like most such papers, it ran into trouble in the middle of last decade, as print advertising revenue fell, leaving a hole in the balance sheet that digital advertising couldn’t fill. When the 2008 recession accelerated those problems, the Times’ parent company, Landmark, began looking for a buyer, eventually selling it to Warren Buffett’s Berkshire Hathaway Media Group in 2013. The acquisition was greeted with relief in the newsroom, as Buffett had famously assured the employees at his earlier purchases “Your paper will operate from a position of financial strength.” Three months after acquiring the Times, BH Media fired 31 employees, a bit over a tenth of the workforce.



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The ongoing newspaper crisis by the numbers


Publishers have failed to adequately respond to the new ways that consumers get information.

About ten years after the commercial debut of the Internet, America’s newspapers posted record high advertising sales of $49.4 billion in 2005. This lead many publishers to think their businesses would not be seriously affected by the digital revolution. But they were wrong.


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Online and mobile advertising hits $43 billion

mobile advertising

Digital revenue surpassed broadcast TV this year.

Digital advertising online and via mobile crossed the $40 billion mark for the first time ever this past year, according to the Internet Advertising Bureau. Since 2004, the average growth rate has been 18 percent. And this year, digital ad revenues surpassed broadcast television for the first time.



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Internet display ad spending up 32% in 2013, but still just 4.5% of market share


Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global display advertising across the web, mobile internet and apps collectively grew by 32.4% in 2013 — by far the biggest leap of any media — but that still worked out to a 4.5% share of the overall spend in ads. In contrast, television grew only 4.3% but remains the behemoth when it comes to ad spend, taking nearly 58% of the market.



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New record as online ad revenues jump 18% to $20B in first 6 months of 2013

Apparently, new certainties in life are death, taxes, and Internet ad revenues going up.  Online ad revenues in the U.S. jumped 18 percent from 2012′s numbers to hit a new record, $20.1 billion, just for the first half of 2013. Mobile revenues were the fastest-growing, soaring 145 percent to $3 billion, and digital video ads, crucial to the growth of visual media online such as YouTube, rose 24 percent to $1.3 billion.



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70% of developers are dissatisfied with app marketing and advertising

Mobile developers are unhappy with app marketing and advertising.

Over 70 percent of developers are dissatisfied with their current options for app marketing and advertising. That’s the results of a survey by Papaya Mobile, which offers the AppFlood service for promoting mobile games and apps. The survey shows that the majority of developers don’t have a clear idea of the benefits of mobile marketing channels. In particular, they don’t trust ad network providers.



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Why the antioxidant myth is too easy to swallow

‘Blueberries best be eaten because they taste good, not because their consumption will lead to less cancer.’

Are people hooked on a fallacy that antioxidant is a byword for healthy?  Is it because the truth is less appealing? A controversial Nobel laureate has stated in a peer-reviewed paper he described as “among my most important work”, that antioxidant supplements “may have caused more cancers than they have prevented”.



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How research misses the human behind the demographic


Volkswagen recognized that our purpose as people is to lead better lives, not to consume their products.

The word “consumer” is an unavoidable term in marketing.  But the label is counterproductive and misguided.  The word is counterproductive and misguided and puts corporate interests over customer concerns.  It presupposes a response you haven’t earned yet. Their purpose is not to consume your product.



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Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.