Meet Gwen Lawster: The Woman Who Trains Robots Before Breakfast and Builds Startups by Lunch

By Futurist Thomas Frey, Advisor to Cogniate

When Learning Becomes as Personal as Your Playlist

At 6:30 AM, while most people scroll social media with their coffee, Gwen Lawster opens Cogniate and starts building her education for the day. Not a generic course designed for millions—a course designed specifically for her, teaching exactly what she needs to know, in the way her brain actually learns.

This morning’s challenge: teaching her humanoid robot, Atlas, to stop treating her golden retriever, Murphy, like a threat. Yesterday it was programming her driverless car to take scenic routes through Colorado mountain passes. The day before, coordinating a team of eight warehouse robots to work together without collision. Every day, something new. Every day, she’s building capabilities most people won’t have for years.

Gwen didn’t go to MIT. She doesn’t have a computer science degree. What she has is Cogniate—an AI-powered courseware builder that turns her curiosity into expertise, 30-60 minutes at a time.

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The Floating Empire: Why Cruise Lines Should Build Their Own Ocean Resort Islands

By Futurist Thomas Frey

When You Control the Destination, You Control the Experience

Cruise lines spend billions building ships that visit islands they don’t control, dealing with overcrowded ports, limited infrastructure, and experiences constrained by what local communities can provide. Meanwhile, they could be building their own permanent floating resort complexes—massive linked platforms anchored in strategic ocean locations, creating destinations more compelling than any land-based resort while controlling every aspect of the guest experience.

The technology exists. The economics work. The operational advantages are overwhelming. So why hasn’t Carnival, Royal Caribbean, or Norwegian built their own floating resort islands?

Because they’re still thinking like transportation companies instead of destination developers. The first cruise line that makes this leap won’t just enhance their product—they’ll create an entirely new category of ocean resort that traditional cruise ports and land-based destinations can’t match.

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The Future of Coworking: What I Learned From Losing Two Businesses Before Their Time

By Futurist Thomas Frey

When You’re Right But Too Early

In 2012, we launched DaVinci Coders at the DaVinci Institute—the second coding school in the country, training future developers in Ruby, Python, JavaScript, and game design. We saw the massive demand for coding skills years before bootcamps became ubiquitous. We built curriculum, attracted students, and delivered results.

Then the state insisted all our courses be approved through their regulatory board, which met every other month. While we navigated bureaucratic approval processes, the market exploded. By 2017, over 750 coding schools existed. The combination of intense competition and state mandates requiring months-long approval cycles for curriculum updates made it impossible to stay current. Technology moves in weeks; regulation moves in quarters. We couldn’t compete while handcuffed by regulatory lag, so we closed DaVinci Coders.

We pivoted to what we’d actually been doing even longer—coworking. Colony Workspace operated at nearly 100% occupancy, serving remote workers, freelancers, and small teams who needed professional space and community. Then COVID hit. People stopped coming. The numbers dwindled week by week. With no light at the end of the tunnel, Colony Workspace became another victim of the COVID era.

Two businesses, both ahead of their markets, both killed by factors we couldn’t control. But here’s what I learned: being early to the right idea teaches you what the successful version looks like when timing finally aligns. The coding school model we pioneered is now a massive industry. And coworking—the model that seemed dead in 2020—is about to explode in ways the first generation never anticipated.

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The Coming Maintenance Apocalypse: When Everything Breaks and Nobody Knows How to Fix It

By Futurist Thomas Frey

The Complexity Crisis Nobody’s Preparing For

By 2040, you’ll own or interact with autonomous vehicles, humanoid robots, delivery drones, smart home systems, medical devices, and infrastructure so complex that when they break—and they will break—almost nobody will know how to fix them. We’re building a world of sophisticated machines faster than we’re training people to maintain them, and the gap between complexity and repair capability is widening catastrophically.

Here’s the uncomfortable truth: we’re imagining robots repairing robots, AI diagnosing AI, autonomous systems maintaining themselves. That’s the fantasy. The reality is a brutal 15-20 year transition period where machines break constantly, repair expertise is scarce, and downtime costs escalate exponentially because we built complexity faster than we built the maintenance culture to support it.

This isn’t a minor inconvenience. It’s an approaching crisis that will reshape labor markets, create massive business opportunities, and determine which technologies actually scale versus which ones fail because nobody can keep them running.

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The Collapse of Hollywood and the Explosion of Everything Else: Where Attention (and Money) Is Actually Going

By Futurist Thomas Frey

When the Dream Factory Becomes Obsolete

Hollywood is shrinking because it’s solving a problem that doesn’t exist anymore: creating expensive entertainment for passive mass audiences gathered in specific locations at scheduled times. That entire model—theatrical releases, appointment viewing, centralized production—is dying because technology democratized creation, distribution fragmented audiences into infinite niches, and people’s attention shifted from consuming professional content to creating and sharing their own.

Movie theaters are already dead—they just don’t know it yet. COVID accelerated what was inevitable. By 2035, theatrical exhibition will be a niche experience like opera or live theater—something a small percentage does occasionally, not a mass entertainment medium. The opportunities aren’t in saving Hollywood. They’re in understanding what’s replacing it and building businesses serving the new attention economy.

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Dollar General’s 450 New Stores: The Paradox of Main Street’s Savior and Destroyer

By Futurist Thomas Frey

When Your Neighborhood’s Gain Is Main Street’s Loss

Dollar General just announced they’re opening 450 new stores in 2026. If one’s coming to your neighborhood, you might celebrate the convenience—cheap essentials within walking distance. Or you might mourn—another chain squeezing out local businesses, another step toward homogenized America where every town looks identical.

Both reactions are correct. Dollar General represents the paradox of modern retail: they’re simultaneously filling gaps left by dying Main Streets and accelerating Main Street’s death. Understanding this paradox reveals where retail is actually heading and what happens to the heart of American towns.

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The Shadow Governments of Wealth: When Family Offices Control More Than Most Countries

By Futurist Thomas Frey

The Power Structure Nobody’s Watching

By 2040, family offices will control an estimated $15-20 trillion in assets—more than the GDP of every country except the United States and China. These private wealth management firms serve ultra-high-net-worth families, operating with minimal oversight, maximum secrecy, and influence that shapes markets, politics, and societies without public accountability. And most people have never heard of them.

Family offices aren’t new—they’ve existed since the Rockefellers and Rothschilds needed organizations to manage fortunes too vast for traditional wealth management. But what started as exclusive institutions for a few dozen dynastic families has exploded into thousands of operations managing wealth that dwarfs small nations. They’re becoming shadow governments with more resources than most countries and fewer constraints than any corporation.

Should we be afraid? That depends on whether you think concentrated wealth operating through opaque private institutions with no public oversight represents a threat to democratic governance, market fairness, and social stability. Spoiler: it probably should concern you.

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The Rise of Robot Money: When Machines Start Earning, Spending, and Investing Without You

By Futurist Thomas Frey

The Financial System Humans Won’t Control

Robot money isn’t currency for robots—it’s money controlled by robots. Autonomous AI agents that earn income, make purchasing decisions, negotiate contracts, and invest assets without human oversight. By 2035, billions of dollars will flow through economic systems managed entirely by algorithms making decisions humans never see, approve, or fully understand.

This isn’t science fiction. It’s emerging now in proto-forms: algorithmic trading systems, AI-managed investment portfolios, autonomous pricing systems, smart contracts executing automatically. But we’re approaching a threshold where these separate systems integrate into something fundamentally different—a parallel economy where machines transact with each other at speeds and scales humans can’t participate in directly.

Should you be afraid? That depends on whether you trust systems you don’t control making financial decisions that affect your life. And yes, your humanoid robot absolutely needs to know about it, because robot money determines whether your robot can function independently or remains dependent on your financial oversight.

Continue reading… “The Rise of Robot Money: When Machines Start Earning, Spending, and Investing Without You”

The Exponential Curves Rewriting Reality: What’s Peaking, What’s Accelerating, and What’s About to Ignite

By Futurist Thomas Frey

Reading the Curves That Determine Our Future

Exponential growth curves don’t announce themselves. They flicker quietly on the horizon, accelerate suddenly into dominance, then plateau as the next curve begins its ascent. Understanding which curves are peaking, which are in their explosive growth phase, and which are just beginning tells you more about the future than any single prediction.

Right now, three distinct categories of exponential curves are reshaping our economy simultaneously: curves completing their run that we’re still adjusting to, curves in explosive growth phase rewriting everything, and nascent curves just beginning that will define 2030-2050. Missing any of these means misunderstanding where we’re heading.

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The Lab-Grown Dream That Didn’t Happen (Yet): What Went Wrong and Where Cellular Agriculture Is Actually Heading

By Futurist Thomas Frey

When Bold Predictions Meet Stubborn Reality

In 2017, I predicted cultured meat would transform the food industry by 2020-2030, with grocery stores stocking lab-grown beef, traditional ranchers going out of business, and exotic meats from extinct species becoming specialty products. I envisioned thousands of home cultivation farms, designer materials from celebrity cells, and cultured meat becoming the world’s cheapest food by 2025.

Eight years later, none of that happened. Lab-grown meat isn’t in your grocery store. It’s barely in any stores anywhere. The revolution I confidently predicted hasn’t materialized, and it’s worth examining why my optimism crashed into reality’s stubborn barriers.

But here’s the twist: while cultured meat failed to launch, the broader concept of lab-grown materials—what I later called “Our Lab-Grown Future”—is actually progressing in unexpected directions. Lab-grown wood, milk proteins through fermentation, diamonds, and medical materials are advancing while cultured meat stumbles. Understanding why some cellular agriculture succeeds while meat specifically fails reveals important lessons about predicting disruptive technologies.

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The Quest for Your Perfect Chair, Bed, and Shoe: When AI Designs the Ultimate Physical World for Each of Us

By Futurist Thomas Frey

The Three Contact Points That Determine Everything

Humans interact with the physical world primarily through three interfaces: the chairs we sit in, the beds we sleep in, and the shoes we walk in. Together, these determine your spinal health, sleep quality, posture, joint stress, circulation, and fatigue levels. Get them right and you’re productive, healthy, energetic. Get them wrong and you’re fighting chronic pain, poor sleep, and accelerating physical deterioration.

We’ve been on a never-ending quest to find the perfect chair, the ideal mattress, the ultimate shoe. Billions spent annually by people searching for combinations that work for their unique bodies. Most fail because we’re trying to find mass-produced solutions for individually variable problems. The chair that’s perfect for someone six feet tall destroys the back of someone five-foot-two. The mattress ideal for a side sleeper tortures a stomach sleeper. The shoe great for high arches cripples flat feet.

By 2035, AI-driven body scanning, biomechanical analysis, and additive manufacturing will end this quest by creating perfectly customized chairs, beds, and shoes designed specifically for your body, your movement patterns, your weight distribution, and your usage. Not generic products adjusted slightly—completely individualized designs optimized for you alone.

The industries built on mass production and endless searching are about to be disrupted completely.

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Government 2040: The Best Path Forward vs. The Path We’re Actually Taking

By Futurist Thomas Frey

Two Futures Diverging

By 2040, American governance will transform dramatically—but into what? There are two trajectories: the best direction we could take, and the direction we’re actually heading. Understanding both matters because we still have time to choose, though the window is closing fast.

The best path forward is Super Democracy—trained Super Citizens voting directly on legislation with AI providing analysis, blockchain ensuring transparency, and systematic elimination of legal bloat. It’s technically feasible, democratically legitimate, and dramatically more effective than current systems.

The likely path is Algorithmic Authoritarianism Lite—AI making most decisions with minimal human oversight, wrapped in thin democratic theater that maintains the appearance of self-governance while concentrating power in whoever controls the algorithms. It’s easier to implement, requires less civic engagement, and appeals to populations exhausted by political dysfunction.

Let me walk you through both futures, their trade-offs, and why we’re probably heading toward the worse option despite having a better alternative available.

Continue reading… “Government 2040: The Best Path Forward vs. The Path We’re Actually Taking”
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