Tag: Business

Impact Lab > Business
Analysis, Business, Education

Will your college still be in business by the time you want to graduate?

The question for the class of 2014 is what is your college plan and what is the likelihood that your college or university you attend will still be in business by the time you want to graduate.

A lot of High School kids ask whether or not they should go to college. The answer is yes.  You find out about yourself when you go to college.  You learn how to learn.  You are exposed to new ideas.  If you are into business that is where you learn the languages of business, accounting, finance, marketing and sales in college.

 

 

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Business, Latest Trend

The future of coworking and why it’s not just for startups and freelancers anymore

Coworking is not just for entrepreneurs or freelancers anymore.

Do you define your workplace as fun, friendly, inspiring, collaborative, or productive?  If you don’t, then you may need to ditch your desk and head for the nearest coworking space.  According to Deskmag’s annual Global Coworking Survey, you don’t need to be an entrepreneur or freelancer to gain the benefits of coworking.  Seventy-one percent of participants reported a boost in creativity since joining a coworking space, while 62 percent said their standard of work had improved.

 

 

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Business, Latest Trend, sports

Social media is spoiling the Super Bowl ad surprises

Super Bowl ad surprises ruined by social media.

There is a growing feeling that marketers’ use of social media is ruining the surprise of Super Bowl ads. Last Super Bowl, just one memorable ad bucked this trend last Super Bowl–Chrysler’s offering with Clint Eastwood–while other firms such as Honda made similar versions available on YouTube and Facebook. General manager-brand marketing for Audi, Loren Angelo, reckons that, with just 24-48 hours’ worth of Internet chatter about the Super Bowl, the reveal is worth everything, allowing an advertiser to have “a much longer conversation with consumers.”

 

 

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Analysis, App, Business, Science & Technology News

The hidden costs of the ‘free’ app ecosystem

“Paid apps work because they provide the great experience people deserve as customers.”

Time is money, and apps don’t last forever. All the weeks you spent on your apps and you’re never going get back all those hours you spent on them.  And all of the free apps are dangerous, yet free is the dominant business model most mobile apps are taking these days.  The idea is to grow as quickly as possible then insert ads of some kind or get acquired.  For consumers it offers a crummy set of choices: either losing the countless hours you put into the app or have your private data sold to marketers — since as well all know, when the product is free, you are the product.

 

 

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Analysis, Business, Economy, Latest Trend

The ‘sharing economy’ is the next big thing

The Avis acquisition of Zipcar suggests that the sharing economy has come of age.

Revolution made their first bet on the concept of sharing nearly 10 years ago with their investments in Exclusive Resorts (2003) and Flexcar (2005).   The “sharing economy” now extends across multiple verticals – we’re sharing cars, movies, extra rooms in our homes, online lectures, and even our time.  Yesterday Avis Budget Group announced that they will acquire Zipcar which marks a significant milestone for the concept of collaborative consumption.

 

 

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Business, Internet, Latest Trend, Science & Technology News

Wired magazine brings in 50% of its ad revenue from the web

The 50 percent digital revenue share also didn’t come as a result of a decline in print advertising sales.

One of the first big magazines devoted to technology and the internet is Wired.  Half of Wired magazine’s ad revenue was generated from the internet in Q4 2012.  This is a first for the magazine.

 

 

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Analysis, Business, People Making a Difference, Science & Technology News

Google’s Larry Page shares his vision of the future

Google CEO Larry Page

This past fall, when Sir Martin Sorrell, CEO of WPP Group, the giant advertising agency, visited Google, CEO Larry Page sent a car to pick him up at the Rosewood Hotel about 20 miles away. The car Page sent was no ordinary car. Thanks to a slew of high-tech tools, including radars, sensors, and a laser scanner that takes more than 1.5 million measurements every second, the Lexus SUV drove itself. For about 20 minutes, while navigating I-280 and the area’s busy State Route 85, the car cruised on autopilot, making quick course corrections, slowing down here when traffic loomed ahead, speeding up there to get out of the blind spot of a neighboring vehicle. “It was pretty incredible,” says Sorrell.

 

 

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Business, Games, Latest Trend, Science & Technology News

Kickstarter raised $79 million for games in 2012

The Android-based Ouya console brings the indie-game concept to hardware and it raised over $8 million on Kickstarter.

2012 was the year of Kickstarter … at least for games.

After developer Double Fine (The Cave, Psychonauts) broke the crowdfunding concept wide open with its hugely successful campaign that raised over $3.45 million to produce a classic-style point-and-click adventure game (tentatively titled Double Fine Adventure), everyone wanted in on the concept. That led to the games category exploding on the site.

 

 

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Analysis, Business, Latest Trend

‘A-commerce’ will be on the rise in 2013 in the U.S.

A-commerce will become the new e-commerce.

More than 27 million small businesses operating today in the United States form the bedrock U.S. economy. And in 2013, technology will increasingly enable this valuable economic sector to focus on establishing and nurturing client relationships, while automating and streamlining essential business functions, says Jerry Nettuno, founder and CEO of online appointment scheduling service Schedulicity.

 

 

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