The absolute greatest vertical in Google’s AdWords revenue is auto insurance.
Google is well on its way to establishing its leadership through the registration of 6 billion daily unique searches and indexing of over 50 billion web pages (2013), when it comes to collecting and organizing information. What remains to be seen is how this information is being made universally accessible and at what price. One of the industries that has particular advantage of access to the world’s information is insurance.
Continue reading… “Google could become the primary sales channel for the insurance industry by 2020”