The Digital Entrepreneurship Boom: How a New Economic Class Is Rising Outside Traditional Jobs

By Futurist Thomas Frey

Something remarkable is happening in the global economy. While headlines focus on labor shortages, layoffs, and debates about the future of work, a quieter revolution is taking place in the digital underground. Millions of people are no longer waiting for jobs—they’re building their own, powered by online platforms, AI tools, and social media ecosystems.

In 2023, Americans filed a record 5.5 million new business applications, according to the U.S. Census Bureau. At the same time, platforms like YouTube, TikTok, Instagram, and Twitch created a surge of digital wealth. By 2020, more than 2 million people were already earning six figures or more directly from social media. Those numbers have only grown, giving rise to what might be called the new entrepreneurial class—a workforce that operates largely outside the boundaries of traditional employment.

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