Why online videos are the future of marketing

Online video will soon dominate your time spent on the web.

Chances are that in the past three years that you have watched an online video.  Almost every site on the internet that you visit has a video displayed in some form.  Video viewership has skyrocketed and there are no signs of it slowing down.

 

 

 

Continue reading… “Why online videos are the future of marketing”

A dozen big-name universities join Coursera to offer free online classes

MOOCS

In the last week, more universities signed on with Coursera.

Free online courses from prestigious universities were a rarity a few months ago. Now, they are the cause for announcements every few weeks, as a field suddenly studded with big-name colleges and competing software platforms evolves with astonishing speed.

Continue reading… “A dozen big-name universities join Coursera to offer free online classes”

Young tablet users more willing to pay for online news

digital news

People who pay for online news are still the minority – but participation may be growing thanks to tablet computers.

According to the Reuters Institute for the Study of Journalism’s new Digital News Report 2012 those who have paid for digital news ranges from 12 percent in Denmark to four percent in the UK. And only six percent of survey respondents said they would be willing, in future, to pay for news from sources they liked.

Continue reading… “Young tablet users more willing to pay for online news”

Big retailers luring online shoppers offline

shipping

Walmart began allowing shoppers to order merchandise online and pay for it with cash at a store when they picked it up.

Online shopping has surged. Traditional retailers have lost millions in sales to so-called showrooming.  Showrooming is when shoppers check out products in stores that they then buy from Web sites like Amazon. It has gotten so bad that Best Buy even replaces standard bar codes with special Best Buy-only codes on big ticket items so they cannot be scanned and compared online.

Continue reading… “Big retailers luring online shoppers offline”

‘Big data’ redefines trend-watching online

twitter

The explosion in the use of Google, Facebook, Twitter and other services has resulted in the generation of some 2.5 quintillion bytes each day.

Paul Hawtin monitors more than 340 million Twitter posts flying around the world each day from his trading desk in London.  He tries to assess the collective mood of the populace.

Continue reading… “‘Big data’ redefines trend-watching online”

Digital coupons rival print in effectiveness

online-coupons

Consumers perform online product research, make purchases.

Price-conscious consumers have been driven online by the battered US economy to do research before making a purchase, and eMarketer estimates that there will be 92.5 million online coupon users by the end of 2012. Those savings-savvy consumers will no doubt be helped by electronic circulars, which now rival their print counterparts in penetration, according to a November 2011 study of US internet users by Yahoo! and Ipsos.

Continue reading… “Digital coupons rival print in effectiveness”

Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.