How a traffic light revelation reveals the hidden architecture of 21st-century communication
By Futurist Thomas Frey
Picture this: You’re at a red light. It turns green. The car directly in front of you sits motionless, but you can see there’s another vehicle ahead blocking the way. Logic says wait. Your horn finger says otherwise. You press down, sending your frustration sailing over the immediate obstacle toward its true target—a perfect example of what I call “over-honking.”
This seemingly trivial traffic moment reveals something profound about how influence actually works in our hyperconnected age. Over-honking isn’t just about cars—it’s become the dominant communication paradigm of our time, reshaping everything from social movements to corporate strategy to personal relationships. And understanding it might be the key to navigating the complex influence networks that will define our future.
Continue reading… “Over-Honking: The Future of Indirect Influence in a Networked World”