What can Pinterest do that Facebook can’t?

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Pinterest had nearly 12 million unique visitors in January, 2012.

When you walk into a teenage girl’s bedroom what would you see on the walls?  Probably pictures torn from magazines, drawings, maybe inspirational quotes.  If you transform that visual collage into a social media site, and you have Pinterest.  The site launched in 2011 and has really taken off with nearly 12 million unique visitors in January, 2012, and its membership has been accelerated by Facebook tie-ins that show your friends’ Pinterest activity.

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Beyond Facebook: The rise of interest-based social networks

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Social networks have grown beyond what Facebook offers.

With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. Some say “social is done,” Facebook is all the social media anyone would ever want or need. Unquestionably, as it nears one billion accounts, in the solar system of social media, Facebook is the Sun — the gravitational center around which everything social revolves.

But while some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the memo. Instead, users are rapidly adopting new interest-based social networks such as Pinterest, Instagram, Thumb, Foodspotting, and even the very new Fitocracy…

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Etsy makes it easy for users to post items to Pinterest with new ‘Pin It’ button

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Online pinboard Pinterest is all the rage these days, and as Etsy is showing today with its latest product announcement, e-commerce sites are starting to realize the power of pinning. The e-commerce marketplace is making it easier for Pinterest users to pin and organize Etsy items, via a new Pin It button on Etsy listing pages, alongside the Tweet and Like buttons.

Etsy says that its members are big fans of Pinterest (and so is Etsy), so the integration makes sense. Etsy is also using Pinterest’s price display feature. So when you pin listings with the Pin It button, the required pin description field is prefilled with the item title and price. Users can also add a note about why they like the item, which will be added to their Pinterest posting…

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