Snapchat lets you take a photo of an object to buy it on Amazon


See, snap, sale. In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supremacy. Today Snapchat announced it’s slowly rolling out a new visual product search feature, confirming TechCrunch’s July scoop about this project, codenamed “Eagle.”

Users can use Snapchat’s camera to scan a physical object or barcode, which brings up a card showing that item and similar ones along with their title, price, thumbnail image, average review score and Prime availability. When they tap on one, they’ll be sent to Amazon’s app or site to buy it. Snapchat determines if you’re scanning a song, QR Snapcode or object, and then Amazon’s machine vision tech recognizes logos, artwork, package covers or other unique identifying marks to find the product. It’s rolling out to a small percentage of U.S. users first before Snap considers other countries.

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A third of women in the U.S. use Pinterest: Study

Pinterest has experienced strong growth among women in particular.

According to a new Pew Research study, Pinterest’s popularity in the United States has surged in the last year, particularly among women. Pinterest is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts the social bookmarking service slightly ahead of Twitter and Instagram, though all three are well behind Facebook.



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Only 1% of online Black Friday sales were driven by social media

Only 1% of orders on shopping sites came from people who visited a social network immediately before.

Online sales on Black Friday hit another record this year. Social media only played a relatively small role — at least when measured directly, according to the latest data from IBM.


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Blogs are more influential than social networks for driving purchases

Consumers agree the value of online communities comes from sharing information and ideas.

According to Technorati’s 2013 Digital Influence Report,  blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions.



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What happened In 60 seconds on social networks in 2012 [Infographic]

Something transpires in social media every minute. Whether that is a new like, a new connection, a tweet, or social networks gaining unique visitors, we are spending a lot of our minutes socializing in various forms on an array of social sites. 2012 showed us that we prefer to share images and our location, and that Facebook and Twitter both still remain leaders in the social media world.



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Nielsen releases 2012 Social Media Report

85.5 million people access social networks via a smartphone or tablet app.

People are accessing the web more frequently and for longer periods, using smartphones, tablets, gaming consoles, and smart TVs both in the U.S. and globally. We’re still using PCs as well, but personal computer usage of social media is just about the only category that’s down: 4 percent fewer Americans connected to the Internet via a PC in 2012, while 82 percent more connected via the mobile web and 85 percent more connected via a mobile app.



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Twenty-seven significant social media statistics and facts for 2012

350 million plus users suffer from “Facebook addiction syndrome”

The social media landscape has been evolving at a rapid pace over the last few years.  It has also become more fun with the addition of Instagram and Pinterest. (Infographic)



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Pinterest traffic beats Google referral, Bing, Twitter and StumbleUpon


Pinterest is now beating out Twitter, StumbleUpon, Bing, and Google in referral traffic (not Google organic, of course) according to new data just released by the online sharing service Shareaholic.  The study is based on Shareoholic’s network of over 200,000 publishers, which reaches more than 270 million people monthly.

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Pinterest leads consumers to online product purchases


Thirty-two percent of surveyed consumers have made a purchase after seeing an image on a social image-sharing site.

Retailers have some new social commerce opportunities on the horizon. Consumers are spending more and more time with image-sharing social networks like Pinterest and Polyvore, and they are clicking through to product websites quite frequently.

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Pinterest joins the billionaires club with $100 million funding from Rakuten


Pinterest deal values the company at around $1.5 billion.

It seems that every hot startup needs to reach a billion dollar valuation to be taken seriously after the surprising purchase of Instagram by Facebook.  It only seems inevitable that the popular image pinboard site, Pinterest would skyrocket in value.

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Overnight success a myth

overnight success

There can be years of decisions, learning, analysis, thought and effort to become an “overnight success”.

Rovio spent eight years and almost went bankrupt before finally creating their massive hit Angry Birds.  It was their 52nd game they had created. Pinterest is one of the fastest growing websites in history, but struggled for a long time. Pinterest’s CEO recently said that they had “catastrophically small numbers” in their first year after launch, and that if he had listened to popular startup advice he probably would have quit.

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