By Futurist Thomas Frey
The New Speed of Wrong
Here’s a scenario that used to terrify business leaders: You launch a product, invest months in development, commit millions to manufacturing—and then discover six months in that customers hate a core feature. By the time you realize the problem, you’ve burned through budgets, missed the window, and competitors have won.
That was the old cost of being wrong.
But something fundamental changed in 2024-2025. Course correction accelerated from desperate reaction to core business capability. Companies aren’t just getting better at changing course. They’re building entire business models around the assumption that they will.
AI didn’t just make this possible. It made it inevitable.
Continue reading… “The End of “Too Late to Change”: How AI Turned Course Correction Into a Business Strategy”