The Digital Video Benchmark for the U.S. for 2012 has been released by Adobe. The Digital Index team shows what it learned monitoring video performance throughout the year across digital platforms. Data was compiled from a study from Adobe Marketing Cloud customers, scoring viewing habits and also monitoring ad performance.There was a massive increase in mobile viewership in 2012 according to Adobe’s numbers, though desktop still dominates when it comes to online video.
Continue reading… “300 percent increase in mobile video views in 2012”












