Twitter has the opportunity to become extraordinarily aligned with their best users.
Advertisers are the actual customer of the TV networks – not the viewers. Both of these groups had similar goals for a long time. Viewers wanted shows they wanted to watch and advertisers wanted lots of viewers to watch these shows. So the TV networks used ratings as a proxy for advertiser happiness and there wasn’t much of a problem.
Continue reading… “The challenge of media alignment”
If you had a choice of flying from Boston to San Diego in a plane piloted by a single machine or the combined intelligence of 3,000 people, which would you choose?
DirecTV revealed its first ever quarterly customer losses, with some 52,000 homes dropping the service in the second quarter.
High unemployment, a weak housing market ombined with a mature business prone to regular programming blackouts has seen more than 400,000 American homes drop their pay-TV service since the start of the year.
Continue reading… “Americans dropping pay-TV services in record numbers”
Great Britain’s Olympic men’s rowing four.
Which Olympic athletes go on to be most successful in business? New research by Bain & Co. shows rowers have the best track record of breaking into the corporate world after their Olympic careers.
Continue reading… “Which Olympic atheletes make it big in business?”
Marketers raise awareness and start dialogues with fans on social media
Alcohol brands are naturally social companies, with marketing aimed at encouraging friends to spend time together. In keeping with this sociability, many companies are turning to Facebook to raise brand awareness and build community with fans.
Continue reading… “Alcohol brands see increase in engagement on Facebook”
Sen. Tom Harkin (D-Iowa) presents findings from a two-year investigation into the for-profit college industry.
Sen. Tom Harkin (D-Iowa) on Monday unveiled an exhaustive report on a two year investigation of the for-profit higher education industry. The report on the colleges’ business practices, highlighting schools that charge excessively high tuition and shortchange academic investments in order to maximize revenues.
Continue reading… “Senate report blasts for-profit colleges”
A new upsurge in funding in Canada.
Canada has been known to regularly bleed startups and entrepreneurs, who flock south to seek superior funding opportunities south of the border in hotspots like Silicon Valley and New York.
Continue reading… “Canada’s tech startup funding on the rise”
Within months of launch, Orkut’s user community started to change.
Did you know Google had a social network that predated Google+? Google’s social network was called: Orkut and it launched a few months before Facebook launched as a Harvard-only site.
Continue reading… “Dalton Caldwell: Critical mass vs network effects”
Futurist Thomas Frey: People are seriously worried. I’ve been in a number of conversations recently where people are very worried about our coming era of automation where fewer and fewer jobs will be left for people to do.
Many do not have the entrepreneurial mindset when we start a business.
Most people are born with entrepreneurial traits when they start their business. Those traits are acquired along the way. The biggest hurdle to overcome in your business usually is fear. Despite wanted to succeed in life this fear holds us back to do what we want to do. Here are five steps to overcome fear in business.
“The lure of constant stimulation — the pervasive demand of pings, rings and updates — is creating a profound physical craving.”
The New York Times has come out with another story about technology addiction. The Times‘ Matt Richtel talked with a some people in Silicon Valley who think we need to step away from our devices. The basic argument is this:
Continue reading… “Are we addicted to our gadgets?”
Tom Slee published “Seeing Like a Geek” a few days ago. It is a thoughtful article on the dark side of open data. He starts with the story of a Dalit community in India, whose land was transferred to a group of higher cast Mudaliars through bureaucratic manipulation under the guise of standardizing and digitizing property records. While this sounds like a good idea, it gave a wealthier, more powerful group a chance to erase older, traditional records that hadn’t been properly codified. One effect of passing laws requiring standardized, digital data is to marginalize all data that can’t be standardized or digitized, and to marginalize the people who don’t control the process of standardization.
Continue reading… “The dark side of open data”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
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