Scientists identify part of brain responsible for the impulse to conform

Brain-Art

Scientists have identified the part of the brain responsible for controlling whether we conform to expectations and group pressure.

The researchers found they were able to control whether volunteers conformed to social pressure by using powerful electromagnetic pulses that changed the activity of a small part of the brain.

What stress actually does to you and what you can do about it

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Stress is an unpleasant fact of life. We all experience it for various reasons, and we all try to come up with ways of coping with it—some with more success than others. So what exactly is stress doing to your mind (and body) when you’re staring down a deadline? And what can you do to power through it?

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Scratch & Sniff business suit

According to Marc Abrahams, the founder of the Ig Nobel Prize and the Annals of Improbable Research, some Korean businessmen own special suits that emit a pleasant aroma when rubbed. These suits allow the owners to remain fresh after very long days at work and play. Here’s Abrahams demonstrating the effectiveness of his peppermint-scented suit to a test subject.

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The Social Network paradox

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Hi there. Wanna chat? I’m hip, scruffy and funny.

Over the years, there’s been a radical change in the way we interact with our networks of friends online. It used to be that we had a few of our friends (online or offline friends) on a service, allowing us to connect to friends through the Internet and see what their activities were. Where the Internet used to be a somewhat scary world full of strangers, we suddenly had friendly anchors to explore that world with. Sure, most of our friends weren’t online, or at least not using the same services, but the familiarity was comforting and the ability to see what a few of our friends were doing allowed us to find new content and new friends.

We fell in love with sites that made us feel like there are people out there who are similar to us, who we are talking to and having common experiences with. But then, some of these networks — Facebook and Twitter in particular — began to grow explosively…

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Why QR Codes are here to stay

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Scan that code for  a shortcut to information.

If you raise the subject of QR codes among tech early adopters, you are likely to elicit a passionate response. Some people think QR codes, those scanable black and white squares on everything from billboards to product packaging, are on an unstoppable growth trajectory, while skeptics are quick to dismiss them as a fad.

This reaction is common whenever new technology formats or standards are being decided upon. Pundits want to exhibit their knack for predicting the future and stakeholders (of which I am undeniably one) want to make sure their format wins out. The general public, meanwhile, tends to lay in wait for a particular format to show dominance…

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Growth of cities endangers global environment

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Manhattan at sunset.

The explosive growth of cities worldwide over the next two decades poses significant risks to people and the global environment, according to a meta-analysis published August 19 in PLoS ONE.

Researchers from Yale, Arizona State, Texas A&M and Stanford predict that by 2030 urban areas will expand by 590,000 square miles — nearly the size of Mongolia — to accommodate the needs of 1.47 billion more people living in urban areas…

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Boys reach sexual maturity younger and younger

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Male maturity age has shifted again.

Boys are maturing physically earlier than ever before. The age of sexual maturity has been decreasing by about 2.5 months each decade at least since the middle of the 18th century. Joshua Goldstein, director of the Max Planck Institute for Demographic Research in Rostock (MPIDR), has used mortality data to demonstrate this trend, which until now was difficult to decipher. What had already been established for girls now seems to also be true for boys: the time period during which young people are sexually mature but socially not yet considered adults is expanding…

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