According to Marc Abrahams, the founder of the Ig Nobel Prize and the Annals of Improbable Research, some Korean businessmen own special suits that emit a pleasant aroma when rubbed. These suits allow the owners to remain fresh after very long days at work and play. Here’s Abrahams demonstrating the effectiveness of his peppermint-scented suit to a test subject.


-via @cenmag

Ig Nobel Prize

Annals of Improbable Research