Category: Startup

Life in Silicon Valley during the dawn of the unicorns.

The first time I looked at a block of code and understood what was happening, I felt like a genius.

Depending on whom you ask, 2012 represented the apex, the inflection point, or the beginning of the end for Silicon Valley’s startup scene—what cynics called a bubble, optimists called the future, and my future co-workers, high on the fumes of world-historical potential, breathlessly called the ecosystem. Everything was going digital. Everything was up in the cloud. A technology conglomerate that first made its reputation as a Web-page search engine, but quickly became the world’s largest and most valuable private repository of consumer data, developed a prototype for a pair of eyeglasses on which the wearer could check his or her e-mail; its primary rival, a multinational consumer-electronics company credited with introducing the personal computer to the masses, thirty years earlier, released a smartphone so lightweight that gadget reviewers compared it to fine jewelry.

Technologists were plucked from the Valley’s most prestigious technology corporations and universities and put to work on a campaign that reëlected the United States’ first black President. The word “disruption” proliferated, and everything was ripe for or vulnerable to it: sheet music, tuxedo rentals, home cooking, home buying, wedding planning, banking, shaving, credit lines, dry-cleaning, the rhythm method. It was the dawn of the unicorns: startups valued, by their investors, at more than a billion dollars. The previous summer, a prominent venture capitalist, in the op-ed pages of an international business newspaper, had proudly declared that software was “eating the world.”

Continue reading… “Four years in startups”