Ads placed on long-tail sites had a significant lift in clickthrough rate compared with ads on larger web properties.
Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.
Continue reading… “Advertisers Missing Opportunities by Overlooking the Power of Long Tail Websites”
The average person in the U.S. has 100,500 words flowing into their heads on a daily basis.
In 2008, Roger Bohn and James Short, two researchers at the University of California in San Diego, decided to do a study to determine the amount of information people have entering their brains on a daily basis.
Washington D.C. is the most socially networked city in America.
A new survey released by Men’s Health magazine names the top socially networked cities in America. The top spot goes to Washington D.C., a city where staying connected can get out the vote, and virtual handshakes help shape our nation. D.C. ranked above Atalnta, Ga., Denver, Colo., and Minneapolis, Minn. Palo Alto, Calif., home to Facebook, did not even make the list of 100 cities.
Continue reading… “Most Socially Networked Cities in the U.S.”
Solar powered contact lenses with transparent LEDs embedded onto the lens.
Imagine instant access to the latest market segment information at a meeting, or seeing the fourth quarter earnings for a company in (literally) the blink of an eye. (Pics)
Continue reading… “Smart Contact Lenses Will be the Bluetooth Headsets of the Future”
Volkswagen Bulli concept car
Volkswagen announced plans for a re-imagined Microbus for 2011 at the Geneva Motor Show. Germans call this iconic vehicle the Bulli. This is Volkswagen’s modern rendition of the Microbus introduced in the 1960′s. This concept carries a 113 horsepower motor and a lithium-ion battery pack. Theoretically, a full charge will carry you up to 186 miles with an hour of downtime to come back to full charge. It comes bundled with Apple’s iPad, integrated throughout the car’s systems. The tablet can interface with the Fender stereo system, the navigation, and even the air conditioner. (Pics)
Continue reading… “Volkswagen Bulli Microbus Comes with a Built-in iPad”
From German designer Jennifer Rieker comes a glue-free shoe that challenges mass consumption, via Ecouterre.
Called the “Creo Shoe Concept,” the flat-pack footwear is mailed to you in a vegetable-tanned calf leather envelope — which becomes the inner shoe — with adaptable rubber soles; a pair of footbeds, made out of cork, latex and jute; a pair of shoelaces, and directions for you to put it all together, along with the help of a local shoemaker.
Continue reading… “Glue-Free “Creo Shoe Concept” Supports Local Shoemaker”
On March 20, the first day of spring, “The Very Hungry Caterpillar,” the legendary children’s book written by Eric Carle in 1969, will be sent for free to more than 17,500 pediatricians’ offices around the country in order to promote the “Eating Healthy. Growing Strong.” campaign, a movement designed to combat childhood obesity. Created by the anti-obesity campaign, The Alliance for a Healthier Generation, and the American Academy of Pediatrics, the books will be sent with growth charts and reading guide handouts in order to encourage both parents and doctors to have discussions about healthy eating habits, including nutrition and portion control, with the younger generation.
Continue reading… “‘The Very Hungry Caterpillar’ Becomes Focus of Anti-Obesity Campaign”
[youtube]http://www.youtube.com/watch?v=Atgg7t4XbPk&feature=player_embedded[/youtube]
Half a century ago, the Salton Sea was called the “French Riviera of California” — and that claim really held water as celebrities and many others seeking a spectacular getaway escaped to the “mini-ocean” just past Palm Springs.
But today, the abandoned remains of this former tourist hot spot represent an eerie aftermath: a virtual ghost town where once the rich came to play.
Continue reading… “The Salton Sea: A ‘Dead’ Sea Ready to Rise?”
Craig Newmark, founder of Craigslist, has embarked on a new endeavor: craigconnect, a site that harnesses the power of the Internet to aid nonprofits organizations…
Continue reading… “Craig Newmark of Craigslist Launches Craigconnects To Aid Nonprofits”
The rotation has changed ever so slightly.
You won’t notice it, but the day just got a tiny bit shorter because of Friday’s giant earthquake off the coast of Japan.
NASA geophysicist Richard Gross calculated that Earth’s rotation sped up by 1.8 microseconds. That’s because of the shift in Earth’s mass caused by the 8.9-magnitude earthquake. A microsecond is one-millionth of a second.
Continue reading… “Japan’s Earthquake Causes Day to Get a Tiny Bit Shorter”
In the summer of 2010, Foursquare’s Head of Business Development Tristan Walker and American Express’s Vice President of Global Marketing Capabilities David Wolf started talking about ways to work together to redefine loyalty for local merchants.
The fruit of their conversations is now on display in the city Austin, Texas where 60 merchants — including Whole Foods, Starwood Hotels and Stubb’s BBQ — are offering Foursquare users “spend $5, save $5″ rewards when they load the special and swipe their AmEx cards.
The pilot program started Friday and will run through Tuesday, March 15. Participating merchants have posted “Austin Unlocked” window clings to highlight their participation, and Foursquare users need only register their American Express cards to unlock this new type of special — the Loyalty Special…
Continue reading… “How Foursquare & AmEx Are Putting a Fresh Twist on Loyalty Marketing”
The shores of Acapulco’s beaches were this weekend teeming with masses of fish packed so tightly they looked like an oil slick from above. (Pics)
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.