By J. Fingas
Drone shows are quickly becoming the tool of choice for people and companies that want to grab your attention, and Genesis knows that all too well. The Hyundai-owned car brand marked its entrance into China by breaking the Guinness World Record for the most Unmanned Aerial Vehicles in the air at the same time, using 3,281 drones to display its logo and otherwise advertise over Shanghai on March 29th.
It’s a significant improvement over the previous record holder, Shenzhen Damoda Intelligent Control Technology. The company flew ‘just’ 3,051 drones in September 2020. That, in turn, smashed a record set by a 2,200-drone performance in Russia just days earlier. Intel, which has a reputation for drone light shows, last claimed the record with 2,066 drones flying over Folsom, California in July 2018.
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