The challenge of media alignment

Twitter has the opportunity to become extraordinarily aligned with their best users.

Advertisers are the actual customer of the TV networks – not the viewers.  Both of these groups had similar goals for a long time.  Viewers wanted shows they wanted to watch and advertisers wanted lots of viewers to watch these shows.  So the TV networks used ratings as a proxy for advertiser happiness and there wasn’t much of a problem.

 

 

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Americans dropping pay-TV services in record numbers

DirecTV revealed its first ever quarterly customer losses, with some 52,000 homes dropping the service in the second quarter.

High unemployment, a weak housing market ombined with a mature business prone to regular programming blackouts has seen more than 400,000 American homes drop their pay-TV service since the start of the year.

 

 

 

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5 steps for entrepreneurs to overcome fear in business

Many do not have the entrepreneurial mindset when we start a business.

Most people are born with entrepreneurial traits when they start their business.  Those traits are acquired along the way.  The biggest hurdle to overcome in your business usually is fear.  Despite wanted to succeed in life this fear holds us back to do what we want to do.  Here are five steps to overcome fear in business.

 

Are we addicted to our gadgets?

“The lure of constant stimulation — the pervasive demand of pings, rings and updates — is creating a profound physical craving.”

The New York Times has come out with another story about technology addiction. The Times‘ Matt Richtel talked with a some people in Silicon Valley who think we need to step away from our devices.  The basic argument is this:

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83% of ecommerce in India is from online travel sales

Online buyers in India will spend nearly five times more on travel than on retail purchases in 2012.

India’s ecommerce is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases. Online buyers in India spend nearly five times more on leisure and unmanaged business travel than they spend on retail purchases.

 

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Why online videos are the future of marketing

Online video will soon dominate your time spent on the web.

Chances are that in the past three years that you have watched an online video.  Almost every site on the internet that you visit has a video displayed in some form.  Video viewership has skyrocketed and there are no signs of it slowing down.

 

 

 

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Freemium is coming to an end

hershey-rocher

Dropbox, Evernote and RememberTheMilk do not make a case for freemium.  And these three easily available examples do not make indisputable evidence against freemium. But these three quotes reflect a return to the roots of marketing — starting with customer needs, choosing the needs you want to serve and getting your fair share of the value created.

  • “We are now seeing the end of the freemium model — signing up users for free and trying to upsell,” said Christian Vanek, CEO of the Boulder-based SurveyGizmo, in a recent phone conversation.
  • “6.5 million unique users is not all that it’s cracked up to be. I don’t want hits. I want revenue. I want a real business,” said Matt Wensing, founder and CEO of Stormpulse, in an interview with Mixergy.
  • “Make a product people want to pay for,” said Marco Arment, founder of Instapaper, in a Planet Money interview.

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