The Billion-Person Problem: How the Next Fortune Will Be Built

The road to the next trillion-dollar industry won’t be paved by niche apps, luxury products, or one-off unicorns. It will be built by solving what futurist Peter Diamandis calls “billion-person problems.” The idea is simple but radical: the greatest wealth is created when you provide massive value to massive numbers of people. In other words, if you want to make a billion dollars, solve a problem that touches a billion lives.

This isn’t theory—it’s already happened. Think about Google organizing the world’s information, Facebook connecting billions of people, or Tesla pushing mass adoption of electric mobility. Each tackled inefficiencies or unmet needs that were global in scale. The new frontier? Problems bigger than social media or search engines. Problems that affect humanity at its core.

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