The hidden costs of the ‘free’ app ecosystem

“Paid apps work because they provide the great experience people deserve as customers.”

Time is money, and apps don’t last forever. All the weeks you spent on your apps and you’re never going get back all those hours you spent on them.  And all of the free apps are dangerous, yet free is the dominant business model most mobile apps are taking these days.  The idea is to grow as quickly as possible then insert ads of some kind or get acquired.  For consumers it offers a crummy set of choices: either losing the countless hours you put into the app or have your private data sold to marketers — since as well all know, when the product is free, you are the product.

 

 

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Most smartphone and tablet users don’t care if they run iOS, Android, or Windows

The survey found there is no widespread loyalty among consumers about operating systems.

Google and Apple better watch out.  According to a new study by Accenture,  two-thirds of smartphone and tablet owners don’t have strong brand loyalty to any one particular operating system.

 

 

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The ‘sharing economy’ is the next big thing

The Avis acquisition of Zipcar suggests that the sharing economy has come of age.

Revolution made their first bet on the concept of sharing nearly 10 years ago with their investments in Exclusive Resorts (2003) and Flexcar (2005).   The “sharing economy” now extends across multiple verticals – we’re sharing cars, movies, extra rooms in our homes, online lectures, and even our time.  Yesterday Avis Budget Group announced that they will acquire Zipcar which marks a significant milestone for the concept of collaborative consumption.

 

 

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Wired magazine brings in 50% of its ad revenue from the web

The 50 percent digital revenue share also didn’t come as a result of a decline in print advertising sales.

One of the first big magazines devoted to technology and the internet is Wired.  Half of Wired magazine’s ad revenue was generated from the internet in Q4 2012.  This is a first for the magazine.

 

 

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By 2020 a billion entrepreneurs will be women

“The third billion”

Globally, there are 380 million entrepreneurs today. For every 19 people you meet – one will be an entrepreneur. What are the other 18 doing? What are they doing that makes money without them creating/inventing opportunities? One might think they all have jobs, but they don’t – only 61% of world’s population have any sort of a job.

 

 

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Google’s Larry Page shares his vision of the future

Google CEO Larry Page

This past fall, when Sir Martin Sorrell, CEO of WPP Group, the giant advertising agency, visited Google, CEO Larry Page sent a car to pick him up at the Rosewood Hotel about 20 miles away. The car Page sent was no ordinary car. Thanks to a slew of high-tech tools, including radars, sensors, and a laser scanner that takes more than 1.5 million measurements every second, the Lexus SUV drove itself. For about 20 minutes, while navigating I-280 and the area’s busy State Route 85, the car cruised on autopilot, making quick course corrections, slowing down here when traffic loomed ahead, speeding up there to get out of the blind spot of a neighboring vehicle. “It was pretty incredible,” says Sorrell.

 

 

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17 new ideas on Kickstarter that are worth millions

Pebble is the most funded Kickstarter project of all time.

Entrepreneurs and artists can post ideas and raise money from other users on Kickstarter. No project had ever raised $1 million on the platform before 2012.  But, in the last 12 months, 17 projects exceeded 9-figure fundraises on Kickstarter.

 

 

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