COVID-19 Transforms Out-Of-Home Advertising

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Economic crisis and pandemics like these breed incredible opportunities and this is one such opportunity for the OOH advertising industry to relearn and transform.

Who would have thought while welcoming 2020 that it would change the definition of life, from fighting the daily rat race, combatting Monday blues to being confined in our homes with our families having real conversations, and cherishing those little things that we all took for granted in a free world. The ongoing pandemic has slowed us down, given us time to introspect on a lot of things and re-imagine our lives and businesses.

Looking back at my 12 years of entrepreneurship in the out-of-home (OOH) advertising industry, reading well-articulated pieces on digital transformation and its impact across various sectors and our daily lives, as Reliance says “JIO Digital Life”, I feel it’s time when technology is going to transform old businesses and give life to new innovations creating a world which is more digital and connected than ever before.

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‘Business as unusual’: How COVID-19 could change the future of work

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Working from the office could become a relic of the past in the post-COVID-19 world.

Millions of people around the world have been working remotely due to the coronavirus pandemic and now experts are asking whether this “business as unusual” could be the future of work, at least for those people whose job doesn’t require them to be tied to a particular location.

UN News spoke to Susan Hayter, a Senior Technical Adviser on the Future of Work at the Geneva-based International Labour Organization, about how COVID-19 could change our working lives.

A few large companies have said employees need not commute to work again Susan Hayter, Senior Technical Adviser on the Future of Work, ILO

What are the longer-term effects of the pandemic on the workplace in developed countries, once the immediate crisis is over?

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Now hiring AI futurists: It’s time for artificial intelligence to take a seat in the C-Suite

 

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In a time of COVID-19 disruption, futurists can accelerate organizational recovery and capacity. When partnered with purpose-built AI, augmented intelligence can also spur radical innovation.

Machine learning, task automation and robotics are already widely used in business. These and other AI technologies are about to multiply, and we look at how organizations can best take advantage of them.

COVID-19 disruption has left enterprises with no choice but to reassess digital transformation investments and roadmaps. While less important projects are delayed, transformation projects involving AI and automation are receiving a lot of attention right now. In just the last 60 days, the adoption of varying levels of AI technologies across the enterprise surged with an incredible sense of urgency.

One area where AI can make a tremendous impact — yet one we’re not really talking about it — is modeling future scenarios based on myriads of new data stemming from pandemic disruption. Beyond automation, adding an AI Futurist as a virtual strategic advisor to the C-Suite can help executives navigate this Novel Economy as it takes shape over the next 36 months. In a time when no playbook, expertise, or best practices exist, perhaps this is AI’s moment to shine.

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If working from home is the ‘future of work,’ here are 11 reasons why the office sounds better

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Can we foster the same work culture and communication standards through a video chat?

In the midst of the ongoing pandemic, there is an awakening among CEOs that employees are capable of doing work and being productive from home.

This week, Twitter announced that employees can work from home indefinitely, becoming the first big tech company to make such an open-ended switch in policy. Twitter, the service, was buzzing, with many investors and pundits calling it the end of the office space as we know it.

For the last five years, there’s been an increasing chorus of engineers, designers and professionals claiming that remote work is the future.

I’ve been working from home on and off for the last two decades. I find I can be more productive for some types of work and have more time to exercise, cook and be with the family when I’m working from home. On the flip side, activities that need high-bandwidth collaboration and communication are harder. Certain aspects of team and company building are also much harder to achieve.

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Why ‘as-a-service’ models will reign in a post-pandemic world

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It’s hard to think ahead when we are up to our necks in the misery and fear of a pandemic, but every CEO should be focused not just on how to survive, but how to thrive in the COVID-era. I say era because this is not a passing phase, but a new reality.

COVID is accelerating many societal and technology shifts and reversing others. The COVID-era is a technology-driven era with widespread and often forced adoption of trends like work-from-home, online retail, pickup/delivery services, entertainment-as-a-service, telemedicine (well, tele-you-name-it), and machine-learning. Embodied in this change are deep behavioral shifts that, even given a decade, might never have reached these proportions. Enabling nearly all of these shifts is an “… as-a-service (XaaS)” capability be it data, infrastructure, platform, software, or experience. XaaS was already on it’s way to becoming a juggernaut, with a market value of $93.8 billion in 2018 and projected to triple to $344.3 billion by 2024, but it’s now on a whole new COVID-triggered upswing.

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Goodbye to open office spaces? How experts are rethinking the workplace.

 

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The coronavirus pandemic is exacerbating workers’ worries about returning to jobs in these often debated floor plans.

DISTRACTING, INTRUSIVE, AND now a potential health hazard. The list of grievances against crowded open office floor plans is mounting, and as state officials mull how to safely reopen offices shuttered by the coronavirus, some people are wondering whether the design is on its way out the door.

“Before [the coronavirus outbreak], I requested to move to a corner desk to kind of get away from the coworkers who were more social and talkative,” says Ayla Larick, an employee at a Texas insurance broker. Larick is set to return to her office on May 1, as Texas reopens non-essential businesses, though her asthma puts her at heightened risk for COVID-19 complications, and she’s requested an extension to work remotely.

“I am a little nervous about returning, only because I’m less than six feet away from three other people the entire time I’m working on my computer,” she says.

Most companies are only just beginning to think about how they might change their corporate workspaces, with some experts saying the open floor plan could be redone with better consideration for personal space and stricter cleaning schedules. Others, however, say the pandemic is the final straw for the open office.

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top 10 Artificial Intelligence trends for 2020

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The rise of artificial intelligence in the workplace to enable and sustain the digital workforce is an apparent trend for 2020.

Artificial intelligence, machine learning, neural networks or whatever other fancy terms industry is coming out with for what is defined as the sophisticated computer technology that is becoming widely utilized to understand and improve business and customer experiences. I assume you have heard of it before, but the way it is defined today is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans.

Here are ten AI trends to be on the lookout for this year:

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Facebook enter commerce with ‘shops’ to bring millions of small businesses online

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Facebook is bringing 160 million small businesses online to help them survive the coronavirus pandemic.

Shops starts rolling out today.

In a significant push for ecommerce and social commerce, Facebook is launching Shops to bring online millions of small businesses that have been struggling due to the ongoing coronavirus pandemic.

Shops, which enables businesses to set up free stores and live shopping tabs on Facebook and Instagram, is the tech giant’s attempt to restart the global economy by enabling commerce. “If you can’t physically open your store or restaurant, you can still take orders online and ship them to people,” Facebook CEO Mark Zuckerberg explained in a live stream.

“We’re seeing a lot of small businesses that never had online businesses get online for the first time,” he added.

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Covid-19 could trigger ‘media extinction event’ in developing countries

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Critical reporting under threat as revenue losses leave independent news outlets hostage to government subsidies or whims of billionaires

Press freedom groups warn that the integrity of independent journalism could be at risk.

Fake news laws and political interference along with growing financial pressures has left many independent media groups in developing countries fighting to survive during the pandemic.

News outlets around the world have faced measures to muzzle critical reporting in an environment that has already seen dozens of journalists harassed, arrested and censored by governments, according to editors and press freedom groups.

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The Fed doesn’t believe in a V-shaped recovery and neither should you

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The Fed is warning of several risks to the economic recovery process including damaged labor market dynamics and the potential for a long and deep recession.

Don’t underestimate COVID-19 and the global scale of the economic crisis.

We see the risks for stocks as tilted to the downside and expect a correction lower driven by a rotation out of the mega-cap tech leaders.

The FOMC met this week for its first Fed funds interest rate decision since the two emergency cuts in March. As expected, the policy rate was left unchanged at 0% with the markets focusing more on the various relief measures in response to the coronavirus pandemic and now looking ahead towards the economic rebound.

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These 4 industries are going to die

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We are not going back to our old economy. It’s over.

Right now, something incredibly positive is occurring in our society. It’s never happened before in world history (feel free to correct me if you can find an example).

Every scientist, health leader, politician, teacher, business leader, family member — everyone — is converging to solve one problem.

That’s incredibly powerful and gives me immense hope for our future.

In addition, I believe 3 factors will emerge going forward: convergence, disruption, and opportunity.

I’m seeing 2 convergences related to the American consumer that will have a massive effect on your business:

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These 3 charts reveal the state of the economy

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Australian think-tank the Grattan Institute has released three new trackers, or charts, that offer an up-to-date glance at what the economy looks like right now.

The Morrison government has thrown the kitchen sink at the domestic economy, with $320 billion in stimulus measures designed to cushion the damage.

The Grattan Institute’s charts are regularly updated with the latest statistics to form a quick view of how many jobs have been lost and where, the number of businesses that have been affected, and how consumers are feeling.

The impact of Covid-19 to the Australian economy has been described as the worst since the Great Depression by both the RBA Governor Philip Lowe and the Grattan Institute in a separate report.

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