Fifty-one percent of shoppers are more likely to buy from retailers with mobile-specific websites.
Retailers must answer the call to make mobile shopping easier and more engaging or they risk getting disconnected from the majority of mobile device users. While 89.7 percent of the U.S. population aged 18 to 64 have mobile phones, only 49.1 percent are using their phones to shop, according to Arc Worldwide, the marketing services arm of advertising agency Leo Burnett.
Continue reading… “Retailers Need to Reach Out and Touch More Mobile Users”













