It’s impossible to set the “right ticket prices” months in advance of an individual ballgame.
On Opening Days across the country organists are again playing “Take Me Out to the Ball Game” at the baseball stadiums. But there is another game being played in box office backrooms. Seventeen out of the 30 Major League teams were using some form of dynamic pricing last year. dynamic pricing is the concept of raising and lowering prices in accordance with demand — to price ballpark tickets. This year, the practice seems likely to grow.
Continue reading… “Pricing baseball seats like airline tickets”
