How the NFL uses Zebra Technologies’ RFID chips to track everything on the field but the ball

football

RFID tags can be found inside the uniforms of NFL players.

Radio-frequency identification (RFID) chips are usually used as security tags on clothes in stores, but this year they can also be found inside the uniforms of NFL players. As the Atlanta Falcons and Detroit Lions descended upon London this weekend, accompanying them were executives from Zebra Technologies, the company behind the RFID-based motion tracking system that the league is implementing this season. (Video)

 

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Here’s what the geography of NFL fandom looks like

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A map of Facebook fans of NFL teams across the United States

In the first regular season NFL football game of the season last week, the Seattle Seahawks crushed the Green Bay Packers. One way of looking at that: The 46 players wearing Seattle Seahawks uniforms had a higher score than the 46 players in Green Bay Packers uniforms, in a nationally televised game of American football.

 

 

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Take a look inside some of the most lavish college gyms in the U.S.

Auburn

Auburn University’s track weaves throughout the gym.

When Louisiana State University was designing its new $58 million recreation center, recently,  it was partly looking at besting its Southeastern Conference rival, Auburn University, whose new $52.5 million facility opened last August.

 

 

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NFL players to wear RFID chips to track their movements on the field

rfid chip football

The sensors will track the players on the field.

Beginning this September, and for the first time ever 17 National Football League stadiums will employ radio-frequency identification (RFID) technology to better track how players move on the field during games. The football league has partnered with Zebra Technologies to use its quarter-sized RFID sensors inside the shoulder pads of players. These sensors will track not just where players are on the field, but also how fast they get going, and what their acceleration was like on the way there — all in real-time.

 

 

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Will massive open televised sporting events (MOTSEs) disrupt the world of sports?

Who needs to go to the game with such great photos?

Paul Campos offers the interesting observation that the inflation-adjusted price of tickets to live sports events has been rising for decades while the quality-adjusted price of watching said sports events at home has been falling.

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Technology’s Threat to the Future of Sports – Part 1

Futurist Thomas Frey: Recently I returned from a trip to Seoul, Korea where I was asked to speak at the Global Sports Marketing Forum on the “future of sports.” This event was part of a series being planned to draw attention to the 2018 Winter Olympics in Pyeongchang, Korea.

 

 

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WNBA referees debut live high-definition ‘Ref Cam’

[youtube]http://www.youtube.com/watch?v=P_rVJ4pHcKY[/youtube]

Wearing a cloud computer like Google Glass on your face can be important for capturing moments in life from a first-person perspective. Now the WNBA, the female division of the National Basketball Association (NBA), has decided to deploy its own version first-person camera to referees for live games.

 

 

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Pricing baseball seats like airline tickets

It’s impossible to set the “right ticket prices” months in advance of an individual ballgame.

On Opening Days across the country organists are again playing “Take Me Out to the Ball Game” at the baseball stadiums.  But there is another game being played in box office backrooms.  Seventeen out of the 30 Major League teams were using some form of dynamic pricing last year. dynamic pricing is the concept of raising and lowering prices in accordance with demand — to price ballpark tickets. This year, the practice seems likely to grow.

 

 

 

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Social media is spoiling the Super Bowl ad surprises

Super Bowl ad surprises ruined by social media.

There is a growing feeling that marketers’ use of social media is ruining the surprise of Super Bowl ads. Last Super Bowl, just one memorable ad bucked this trend last Super Bowl–Chrysler’s offering with Clint Eastwood–while other firms such as Honda made similar versions available on YouTube and Facebook. General manager-brand marketing for Audi, Loren Angelo, reckons that, with just 24-48 hours’ worth of Internet chatter about the Super Bowl, the reveal is worth everything, allowing an advertiser to have “a much longer conversation with consumers.”

 

 

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