Europe’s biggest loss-making cars

Europe’s car makers are facing a rough ride. Their sales are at a 17-year low region-wide. It may seem cruel of the brokerage, Sanford C. Bernstein, to remind them of their biggest commercial wrecks. Most major makers suffered billions in losses. Yet not all cars failed by accidents of poor design, ill-judged technological leaps or wildly optimistic production forecasts.

 

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