ALS Ice Bucket Challenge hits 1 billion YouTube views

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Rita Ora does the ALS Ice Bucket Challenge.

We can call this the summer of the Ice Bucket Challenge with videos of shivering people flooding social feeds around the world. And what a summer it was: we saw epic stunts, epic fails, quirky twists and a whole lot of celebrities. We learned a lot about the strange connections between famous people (Bill Gates knows Ryan Seacrest?). The IBC craze even resulted in a couple of marriage proposals. And it’s all in the name of charity: Since July 29, 2014 the ALS Foundation reported more than $115 million in Ice Bucket Challenge donations.

 

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