Boston Lobster Feast Car
One of America’s favorite advertising tools since the 1930’s has been outfitting vehicles to look like something else , and drivers and bystanders have been treated to cars that look like everything from animals to candy – even shoes. In fact, carrying on in the tradition of Oscar Mayer, there is a whole bevy of food-shaped vehicles that deserve their moment of glory. (Pics)
Continue reading… “Most outrageous food trucks in America”
Muppets
Chris Anderson, a director of Omnicom Group’s marketing agency The Marketing Arm says, “In times of uncertainty, we tend look back. We long for seemingly simpler times. From music to motorcars to Muppets, we seek out products and brands that we’re familiar with.”
Continue reading… “10 brands that could make a comeback in 2012”
Featured invention at the DaVinci Inventor Showcase 2011
Logo Hooks® is a new patent-pending concept that creates a branding opportunity while providing an important service. The innovative hook design with space for advertisement creates simple but powerful synergy. Patrons/guests are frustrated by having to place their purses and other possessions in a location that is not secure or sanitary. Logo Hooks® will quickly become a necessity for theatre and event patrons everywhere while creating groundbreaking revenue opportunities for the venue owner.
Continue reading… “Logo Hooks – revenue generating multi-purpose hook”
The Dallas Cowboys just got “pinked.”
October is National Breast Cancer Awareness Month. This is when the entire nation gets painted pink. This is also when “pink” becomes more than a color: It becomes, for better or worse, a verb.
Continue reading… “Pinking of America has become a multibillion-dollar business”
Groupon alternatives
Groupin is the largest daily deal site with more than 115 million subscribers. But it’s hardly the only one worth paying attention to.
Continue reading… “10 alternatives to Groupon”
Marketing can make you or break you.
We’ve all heard a marketing campaign at some point and thought, “that is just stupid,” but most bad advertising strategies just result in a few less sales than a successful campaign would have brought in. Sometimes though, a company will run a campaign that’s so idiotic that the company ends up losing thousands, if not millions of dollars. Take, for example, the Silo marketing campaign that said customers could get a new stereo for only “299 bananas.” When customers started actually showing up with bundles of bananas, the store had no choice but to give them stereos in exchange for fruit…
Continue reading… “5 idiotic marketing disasters”
“Having the word ‘free’ somewhere in your ad attracts attention and creates a positive feeling.”
When businesses takes out an advertisement, they don’t have much space to convince you to buy their products. If it’s a television or radio spot, they might have 30 seconds to a minute. If it’s a print ad it maybe half a page unless they can afford a full-pager. That means they have to choose every word carefully to make the most impact.
Continue reading… “Buzzwords that make you spend your money”
Facebook Sponsored Story ad
Earlier this year Facebook launched a new form of advertising called “Sponsored Stories”. some people just didn’t buy into the plot. “Sponsored Stories” takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line.
Continue reading… “Facebook’s Sponsored Stories performing better than standard ads”
Wal-Mart is trying to sock Amazon with a tax increase instead of competing with them fairly.
Wal-Mart is secretly backing a group that is lobbying to try to get states from California to Illinois to collect sales tax from Amazon on its affiliate sales.
Continue reading… “Group fighting Amazon to pay more taxes backed by Wal-Mart”
Regulators are asking food makers and restaurant companies to make a choice: make your products healthier or stop advertising them to youngsters.
The Federal Trade Commission has proposed sweeping new guidelines that could push the food industry to overhaul how it advertises cereal, soda pop, snacks, restaurant meals and other foods to children.
Continue reading… “FTC Proposes Stricter Guidelines on Food Ads for Children”
Well-known brands have success turning their fan pages into sites with millions of fans.
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.
Continue reading… “Why Facebook Fan Pages Are So Successful”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.