Online and mobile advertising hits $43 billion

mobile advertising

Digital revenue surpassed broadcast TV this year.

Digital advertising online and via mobile crossed the $40 billion mark for the first time ever this past year, according to the Internet Advertising Bureau. Since 2004, the average growth rate has been 18 percent. And this year, digital ad revenues surpassed broadcast television for the first time.



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Redesigning the health-care-delivery model

The first step involves a step-by-step mapping of each event in a patient’s complete care cycle.

By cross-subsidizing margin shortfalls in one activity with the revenues generated from others the health care industry have been able to survive economically. But the very existence of these cross-subsidies is symptomatic of deep flaws in the health care reimbursement system. As we move forward we need to be mindful of two principles that must be at the heart of any fundamental health care reform:  “no margin, no mission” and “if you can’t measure it, you can’t manage it.” As the era of health care cross-subsidization ends, these principles must guide our actions.



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eBooks account for nearly 23% of all U.S. publishing revenue

Americans enjoy diving into a good book, but more and more of them prefer the digital version.

Ebook sales made up 22.5 percent of the publishing industry’s net revenue last year, according to a new survey from the Association of American Publishers. That’s up from just 0.05 percent 10 years prior, when the AAP first began keeping track of ebook sales, and up from 16.98 percent in 2011. The categories that saw the biggest increase in ebook revenues included adult fiction, adult nonfiction, and religious books. Even more encouraging, the overall net revenue for the US publishing industry was $7.1 billion, up 6.2 percent from 2011.


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