Facebook’s silent majority holds the key to the company’s future

If Facebook can persuade that silent majority to become more engaged in the site its future looks pretty bright.

Facebook is a pretty divisive company. One group took to the the social network, sharing their lives in updates and shifting a good portion of their social interactions onto Facebook’s sprawling social graph. The other group  took the opposite direction, avoiding the site entirely, or canceling their accounts, or griping as they came to endure Facebook as a necessary evil of being online.

 

 

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