India’s bodybuilding boom reflects a nation coming of age

IMG_8695

A group of twenty-something guys are crammed into a small room, flexing their muscles and applying thick layers of fake tan on dark brown skin. It’s approaching 40°C outside but, inside this windowless pen, it’s hard to breathe. Sweat is running freely and the air is thick with a tang of muscle spray as guys attempt to accentuate their bulges before stepping out on stage.

Bodybuilding is booming across India. Mr Universe-inspired competitions and gyms are popping up everywhere, from small towns in the middle of nowhere to megacities like Delhi and Mumbai.

In just over a decade, economic prosperity has transformed a struggling nation into a country developing at rapid speed, with smartphones becoming ubiquitous and tech hubs competing with the growth of Silicon Valley

Continue reading… “India’s bodybuilding boom reflects a nation coming of age”

0