When the term Cyber Monday was coined in 2005, the Monday after Thanksgiving was the 12th biggest online shopping day of the year. That year, Facebook had 5.5 million users and Twitter didn’t exist. In 2010, Cyber Monday was the #1 biggest online shopping day of the year, with sales topping $1 billion. I believe the growth of social media and the importance of Cyber Monday are correlated because peer -to-peer sharing of deals and owned marketing channels like Facebook Pages and Twitter accounts are bringing promotions directly to where users spend their time online.
The red line is where Cyber Monday ranked among the top online shopping days (from comScore press releases) for that year. Aside from 2008, which is an outlier due the recession, there is a trend in Cyber Monday popularity growing along with Facebook users…
Continue reading… “Cyber Monday piggybacks on social media to become top online shopping day”
