What will hit Groupon next?
A private, Chicago-based institution will be the first to put forth a deeply discounted deal on tuition via Groupon.
In an effort to bolster interest in its graduate teaching program,National Louis University will offer would-be teachers a Groupon for nearly 60% off tuition of an entry-level graduate teaching course…
The deal, set to go live Tuesday, will discount the cost for the three-credit introductory course from $2,232 to $950. The offer is open to as many as 25 buyers, who must possess an undergraduate degree to participate. Students will need to complete another 33 credits at full price to earn a graduate degree.
The deal will tip with 15 buyers and run through Wednesday, Julie Mossler, Groupon’s communications director, confirmed.
“There are all kinds of factors in the K-12 world that are really discouraging teachers and people seeking teaching degrees,” Jocelyn Zivin, vice president of marketing and communications for National Louis, told theChicago Tribune.
The idea behind the deal, she says, is to encourage prospective teachers to “understand what the realities are, whether you are committed to this profession … and see if you have what it takes.”
The IPO-in-waiting Groupon, on the other hand, sees this new genre of deal as an experimental step in the right direction, whether it tips or not.
“This is… an opportunity for our subscribers to take the first step toward what could be a new career,” Mossler says. “National Louis joins an innovative list of merchants who were the first in their industry to experiment with collective buying power, and do it on Groupon.”