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Virgin Mobile’s ‘blinkwashing’ ad changes scenes when the viewer blinks

[youtube]http://www.youtube.com/watch?v=vKJbGhlqmaw[/youtube]

Virgin Mobile decided to harness our contempt for advertisements into nothing other than another advertisement: 25, to be exact. There is something different about this ad campaign, though. If you blink just once, you just might miss it. Using the power of your webcam and your eyes, the phone company created something called “blinkwashing,” which kinda sounds like some sort of psychological torture. As the final installment in Virgin’s “Retrain Your Brain” campaign, the ad’s premise is to persuade consumers to ditch their current “controlling” pricey mobile plans for Virgin’s no-contract ones.

 

 

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A new smarter way to 3D print unveiled by MIT researchers

[vimeo]http://vimeo.com/74499770[/vimeo]

When it comes to 3D printing there seems to be few limits to what the technology can do or what range of products it can spawn, from lampshades to lunar bases.  It’s easy to neglect one key factor amid all the hype: Printing capabilities are directly wedded to the size of one’s printer. As home printers become more readily available, the size of their printing beds shrink. Any budding designer with a desktop 3-D printer can create an intricate scale model of the Millennium Falcon, but what about something as straightforward yet functional as a chair? It simply won’t fit inside the printing box.

 

 

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The future of the energy infrastructure in the U.S.

The U.S. has massive renewable energy potential.

Transmission lines hold much of the same challenge and promise of the interstate highway system a century ago. The transmission network – the high voltage, long distance power lines that carry electricity from power facilities and into communities – is currently a patchwork system, lacking centralized organization or planning. Assuming that America cannot achieve 100% clean energy with distributed resources, the transport of renewable electric energy across state lines is a major hurdle to realizing a future without fossil fuels.

 

 

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The strongest teams might be temporary

The best teams might be temporary, but their company’s success is enduring.

We often think of high-performance teans as long-term allies—a band of brothers in the organizational world. It takes a while for teams to move through the traditional phases of storming and norming before they start to really perform. It’s easy to assume that the longer a team is together, the better they’ll be at performing. But research into the inner workings of teams, particularly creative teams, suggests a different conclusion, one supported by experience from many of the most innovative companies: The best teams might temporary, with members forming around a given project and then going their separate ways to work on new projects.

 

 

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Scientists create first smartphone attachment that can detect a single virus, nanoparticles

UCLA smartphone virus scanner

Scientists have finally developed a technology that makes it possible to avoid a trip to the doctor.  The UCLA Henry Samueli School of Engineering and Applied Science scientists have created a lightweight, virus-detecting device that attaches to a common smartphone and is able to scan the human body for human cytomegalovirus (HCMV) particles. The troublesome virus is the root of various illnesses, including birth defects like deafness and brain damage. HCMV can also expedite the death of adults who have HIV, a weak immune system and those who have undergone organ transplants, making early detection of the virus useful.

 

 

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Hospitals now a major source of contracting antibiotic-resistant infections: CDC

Antibiotic-resistant bacteria are prevalent in the U.S.

Antibiotic-resistant infections are rapidly increasing in the United States, according to a new report released by the Centers for Disease Control and Prevention.  In the U.S., more than two million people get drug-resistant infections every year. About 23,000 die from these diseases that are becoming increasingly resistant to antibiotics in doctors’ arsenals.

 

 

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Tesla hiring a driverless-vehicle engineer

Tesla could be joining a number of companies who say they will create their own fully autonomous cars.

Tesla is searching for an autonomous driving engineer, someone who will likely bring some of those great hands-free features to its electric carsin the future. They put out a call for applicants on its careers page for an “Advanced Driver Assistance Systems Control Engineer,” or ADAS. The applicant will perform a research role, looking at how to add autonomous features and working with the “firmware team” to actually put this research into action.

 

 

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Argentina teen ‘superhacker’ has been arrested for stealing $50,000 a month

The teenager used malware to create a network of computers which diverted money illegally from accounts.

Buenos Aires, Argentina police have taken a 19-year-old man into custody on charges of orchestrating a hacker ring that stole $50,000 a month. The teenager, who has been dubbed a “superhacker” by the press and faces up to 10 years in jail if found guilty.

 

 

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Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.