Many studies have found that women tend to be more averse to risks and losses than men.
The world of business can be brutal and competitive. People often need to take high risks with big payoffs in order to succeed. Attitudes that are risk-taking attitudes are often seen as masculine. The language used to describe such behavior is riddled with phrases like “testosterone-charged” and “cowboys”. Women are seen as being more risk averse. And then there are articles that have asked if the financial crisis might have unfolded differently had women been in charge.
