For nearly two years, the casual game market has belonged to Angry Birds. The megahit app has been downloaded over 400 million times and boasts 30 million daily active users.
For Rovio, the developers behind the juggernaut, the success of Angry Birds has led to movie deals, increased funding and rumors of IPO plans.
Numerous studies demonstrate that 70-80% of all new products fail. Lack of relevance, lack of differentiation, inappropriate pricing and muddled messaging all factor into a brand’s struggle when launching a new product.
However, the ultimate judgment of new products falls to consumers, who, ironically, are often absent from the development process. That development stage stands the greatest chance of generating transformative new ideas early on, before the brand has made a significant investment…
A huge early Celtic calendar construction has been discovered in the royal tomb of Magdalenenberg, nearby Villingen-Schwenningen in Germany’s Black Forest. This discovery was made by researchers at the Römisch-Germanisches Zentralmuseum at Mainz in Germany when they evaluated old excavation plans. The order of the burials around the central royal tomb fits exactly with the sky constellations of the Northern hemisphere…
Using corn as fuel is Madness! And not the British band…
The corn ethanol supporters are probably not very familiar with the concept of opportunity cost. Either that, or the subsidies and high corn prices are just to juicy to give up. Only about 20% of all the corn grown in the U.S. now goes to feed humans directly, and more than half of what remains is now being turned into ethanol fuel while the other half goes to feed livestock. The problem is that life-cycle studies show that corn ethanol ranges from barely better than fossil-fuel gasoline to significantly worse, especially if you take into account land use issues and the impact of higher food prices on the poor. Many would agree that corn ethanol is a net loss for society, yet this industry keeps growing…
When Paris’ now famous bike share system Velib’ in 2007, it was a pioneer in the field. Now similar programs are popping up in major cities all over the world, and Paris is looking to break the mold again. This week the City launched Autolib’ – a car sharing system that works the same way…
Reclamations, a journal published by University of California students, has published a special, timely pamphlet called “Generation of Debt,” on the trap of student debt in America. Young people in America are bombarded with the message that they won’t find meaningful employment without a degree (and sometimes a graduate degree).
Meanwhile, universities have increased their fees to astronomical levels, far ahead of inflation, and lenders (including the universities themselves) offer easy credit to students as a means of paying these sums (for all the money they’re charging, universities are also slashing wages for their staff, mostly by sticking grad students and desperate “adjuncts” into positions that used to pay professorial wages; naturally, the austerity doesn’t extend to the CEO-class administrators, who draw CEO-grade pay).
Wired’s Danger Room has learned that a computer virus has infected the United States’ Predator and Reaper drones. The virus is a keylogger that keeps track of every pilots’ keystroke as they perform missions over Afghanistan and other locations…
Starting December 1st, the Netherlands will be giving their drunk drivers a holiday gift. Drivers who have been pulled over with high blood alcohol content will be given “alcolocks” to install into their cars. The device acts as a breathalyzer that can keep an engine turned off…
Hundreds of Chinese twins, triplets and quadruplets dressed in matching outfits celebrated their rare brother-and-sisterhood over the weekend in a country where most people grew up as the only child in the family.
In a bustling park decorated with gigantic red lanterns, the Beijing Eighth Annual Twins Festival featured a parade as well as music and dance performances. At least 500 pairs of twins attended the event on the second day of China’s week-long National Day holidays…