Our Alarming Culture of Pill People and Future Trends in Healthcare

Futurist Thomas Frey: How many pills do you take on a daily basis?

According to a 2010 study by Colorado State University, about 68% of American adults take multivitamin supplements. At the same time the average American fills 12 prescriptions a year.

 

 

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Google’s hidden costs

[youtube]http://www.youtube.com/watch?v=vkV3YnRTH0I&hd=1[/youtube]

The giant of online search is, of course, Google. You could prove it by comparing search market share, advertising revenue, user data collection or brand recognition, Bing, Yahoo and Ask wouldn’t even come close.  Google’s unchallenged reach has its downside. One major hazard is obvious–super simplified search turns us into false, but confident experts.

 

 

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America in the midst of a baby bust

Once a country’s fertility rate falls consistently below replacement, its age profile begins to shift.

Chinese women have been subjected to China’s brutal one-child policy for more than 30 years. Women who try to have more children have been subjected to fines and forced abortions. Their houses have been razed and their husbands fired from their jobs. As a result, Chinese women have a fertility rate of 1.54. Here in America, white, college-educated women—a good proxy for the middle class—have a fertility rate of 1.6. America has its very own one-child policy. And we have chosen it for ourselves.

 

 

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Online education replacing physical colleges at a record pace

Educators have known that the online revolution would eventually envelop the physical classroom, but a torrent of near-revolutionary developments in the past month are proving that change is coming quicker than anyone imagined. In just 30 days, the largest school system in the U.S. began offering credit for online courses, a major university began awarding degrees without any class time required, and scores of public universities are moving their courses online. The point at which online higher education becomes mainstream is no longer in some fuzzy hypothetical future; the next president’s Secretary of Education will need an entire department dedicated to the massive transition.

 

 

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Cost per hour a pivotal metric for paid content

Time spent consuming information and entertainment goods is an important element of the overall satisfaction.

Netflix released all 13 episodes of House of Cards last week, allowing subscribers to watch the series in marathon sessions. ”The efficiency that makes binge viewing so compelling also accelerates the time a consumer spends with Netflix,” Variety noted.  This novel release schedule highlights the question of how consumers value paid content relative to consumption time.

 

 

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Wind power tops new electricity generation in U.S. for 2012

The US remains second to China, which had 62,000 MW of installed wind power at the close of 2011.

According to the American Wind Energy Association (AWEA), wind energy was the single largest source of new electricity generation capacity in the U.S., during 2012.  With 13,124 MW of new infrastructure, wind accounted for 42 percent of all new capacity, from renewable sources or otherwise, according to a press release put out by the organization.

 

 

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Medicare crackdown seems to be slowing down hospital readmission epidemic

 Medicare has begun punishing hospitals with hefty fines if they have too many readmissions.

There are more than 1 million Americans who wind up back in the hospital only weeks after they are released for reasons that could have been prevented — a revolving door that for years has seemed impossible to slow.

 

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We will see a shift from social networks back to blogs in 2013

Technorati is one of the largest sites that monitor blogs and their influence.  Last week they released their Technorati Media’s 2013 Digital Influence Report which paints interesting numbers showing how brands spend their money online, and how people react to this branding effort. There are two trends which seem to indicate we may just see a shift in the coming months which should be of interest to any online marketer.

 

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