Twitter has the opportunity to become extraordinarily aligned with their best users.
Advertisers are the actual customer of the TV networks – not the viewers. Both of these groups had similar goals for a long time. Viewers wanted shows they wanted to watch and advertisers wanted lots of viewers to watch these shows. So the TV networks used ratings as a proxy for advertiser happiness and there wasn’t much of a problem.
Continue reading… “The challenge of media alignment”
If you had a choice of flying from Boston to San Diego in a plane piloted by a single machine or the combined intelligence of 3,000 people, which would you choose?
DirecTV revealed its first ever quarterly customer losses, with some 52,000 homes dropping the service in the second quarter.
High unemployment, a weak housing market ombined with a mature business prone to regular programming blackouts has seen more than 400,000 American homes drop their pay-TV service since the start of the year.
Continue reading… “Americans dropping pay-TV services in record numbers”
According to Nielsen, smartphone adoption is highest among young consumers with more disposable income.
Continue reading… “Young and rich Americans have the highest smartphone usage”
Marketers raise awareness and start dialogues with fans on social media
Alcohol brands are naturally social companies, with marketing aimed at encouraging friends to spend time together. In keeping with this sociability, many companies are turning to Facebook to raise brand awareness and build community with fans.
Continue reading… “Alcohol brands see increase in engagement on Facebook”
A new upsurge in funding in Canada.
Canada has been known to regularly bleed startups and entrepreneurs, who flock south to seek superior funding opportunities south of the border in hotspots like Silicon Valley and New York.
Continue reading… “Canada’s tech startup funding on the rise”
Within months of launch, Orkut’s user community started to change.
Did you know Google had a social network that predated Google+? Google’s social network was called: Orkut and it launched a few months before Facebook launched as a Harvard-only site.
Continue reading… “Dalton Caldwell: Critical mass vs network effects”
Futurist Thomas Frey: People are seriously worried. I’ve been in a number of conversations recently where people are very worried about our coming era of automation where fewer and fewer jobs will be left for people to do.
“The lure of constant stimulation — the pervasive demand of pings, rings and updates — is creating a profound physical craving.”
The New York Times has come out with another story about technology addiction. The Times‘ Matt Richtel talked with a some people in Silicon Valley who think we need to step away from our devices. The basic argument is this:
Continue reading… “Are we addicted to our gadgets?”
Online buyers in India will spend nearly five times more on travel than on retail purchases in 2012.
India’s ecommerce is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases. Online buyers in India spend nearly five times more on leisure and unmanaged business travel than they spend on retail purchases.
Continue reading… “83% of ecommerce in India is from online travel sales”
The more we replace with our phones, the fewer consumer electronics we have to keep updated, and the less cluttered our lives can become.
We can easily get caught up in what’s new in smartphones, from novel applications of near field communication to their potential as detectors of environmental pollutants. But it’s also useful to occasionally look back on what they’ve granted us already. A recent survey in the UK found 4 in 10 smartphone users said their phone was “more important for accessing the Internet than any other device.”
Continue reading… “List of things replaced by smartphones”
Online video will soon dominate your time spent on the web.
Chances are that in the past three years that you have watched an online video. Almost every site on the internet that you visit has a video displayed in some form. Video viewership has skyrocketed and there are no signs of it slowing down.
Continue reading… “Why online videos are the future of marketing”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
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