Smells can trigger powerful emotional memories: study

smell

The “Proustian phenomenon” proposes that distinctive smells have more power than any other sense to help us recall distant memories.

A new study shows smells can transport us back to powerful and emotional memories from the past more effectively than sounds, supporting a theory by Marcel Proust.

Google Ad Preferences thinks it knows who you are from your web history

Google Personal Search

Google’s Ad Preferences page shows you the profile Google has built up of your interests.

It has been said that Google knows more about what you like than your own partner. Now the search giant has given a glimpse on just how much information it has collected – and who it thinks you are.

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G-20 internet economy to double by 2016

new-internet-BCG

The G-20 internet economy is projected to reach US$4.2 trillion in 2016, nearly double the size it was in 2010 according to The Boston Consulting Group. G-20 includes Argentina, Australia, Brazil, Canada, China, the EU, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Turkey, the U.K., and the U.S.

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Crowdfunding: 23 Unusual Ways it May be Applied

Crowdfunding-343

Futurist Thomas Frey: Michael Migliozzi and Brian Flatow started a website called BuyaBeerCompany.com in November 2009 who’s lofty goal was to buy the ailing century old Pabst Blue Ribbon beer company. Working to match the $300 million sale price, in less than two years the pair had attracted over 5 million investors pledging upwards of $280 million, with an average pledge of $40.

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It’s the year of social media for Super Bowl ads

volkswagen

Advertisers are falling over themselves to get their ads out on YouTube or as part of online contests, like Volkswagen has done this year.

A big social event every year is the Super Bowl.  During this year’s battle pitting the New York Giants against the New England Patriots, getting social will happen on screens and the sofa. (video)

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Home births in the U.S. rise by 30%

home-births

Home births are still rare in the United States but it is a growing trend.

Jessica Wilcox thinks her in-laws still view her ideas about childbirth as kind of out there, but it’s hard to argue with success: In the last five years or so, Wilcox has given birth to two boys and two girls — each weighing more than 10 pounds — at her northern Virginia home. And she hopes to do it again one or two more times.

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