As news publishers increasingly embrace artificial intelligence to churn out content, a novel approach is emerging from tech outlets aiming to integrate generative AI into their websites. Foundry, a media/marketing company, has introduced an AI chatbot tool called Smart Answers across its platforms, including Macworld, PCWorld, Tech Advisor, and TechHive. Unlike typical AI-generated content, Smart Answers doesn’t produce standalone articles but instead assists readers by providing tech-related information derived from the sites’ existing articles and reviews.
The rationale behind Smart Answers is to cater to readers seeking specific facts or details amidst vast volumes of content. By leveraging the wealth of articles published on Foundry’s platforms, Smart Answers aims to offer concise and accurate responses to user queries, thereby enhancing the overall user experience. Neil Bennett, global director of product and data at Foundry, emphasizes the importance of providing readers with relevant information efficiently, without the need to sift through lengthy articles.
Continue reading… “Foundry’s Smart Answers: Enhancing Reader Engagement with AI-Driven Assistance”