Adidas’ vision for the future: Personalization, fast

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Adidas unveils new 3D printed sneaker.

For all but the most elite athletes, buying athletic shoes can be hit or miss: Go to the store, find something you like, and try it on. If it doesn’t feel quite right, too bad. Try another shoe.

Adidas sees a future where motion capture tech, data analysis software, and 3D printing come together in the store to create a pair of kicks tailored to your exact needs. One foot slightly smaller than the other? No problem. You overpronate? Don’t worry about it. Technology will provide the perfect shoe.

All of the big shoe companies are racing toward that goal. Adidas offered a glimpse of how that might happen when it brought its pop-up Speedfactory Lab Experience to Brooklyn, New York.

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