If the fashion industry cleans up its act.
If you’re worried about the planet, clothes shopping can feel like navigating a minefield. There are so many things to worry about when buying a T-shirt—from the carbon emissions to the wastewater generated during its manufacturing. But imagine a world where fashion labels cleaned up their act and the industry actually made the planet greener?
That’s the premise of a new report from Bain and Positive Luxury, a company that offers sustainability certifications to brands. The report explores the many initiatives brands are currently working on to become more eco-friendly and considers what the world would be like in 2030 if these became norms. At a time when many consumers are just beginning to reckon with the fashion industry’s devastating impact on the planet, the report offers a hopeful glimpse into the future—if the industry makes some changes.Continue reading… “Here’s how you’ll shop in 2030”