Google could become the primary sales channel for the insurance industry by 2020

Google

The absolute greatest vertical in Google’s AdWords revenue is auto insurance.

Google is well on its way to establishing its leadership through the registration of 6 billion daily unique searches and indexing of over 50 billion web pages (2013), when it comes to collecting and organizing information. What remains to be seen is how this information is being made universally accessible and at what price. One of the industries that has particular advantage of access to the world’s information is insurance.

 

 

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Is Google Running Low on Ads?

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Google’s filler ads when they are out of inventory

If you are a avid reader of blogs like I am, you have probably started seeing an increase in the number ad blocks inviting people to advertise on Google. These “filler ads” show up for a number of reasons such as bringing in more advertisers. But more often, it would appear, its because the giant ad company is out of inventory. Here is what we found out from some of our contacts within the company.

Continue reading… “Is Google Running Low on Ads?”

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