Technology has forever changed how Americans shop for homes. Thanks to sites like Zillow, Trulia and the dozens of others like them, buyers can now brown se listings, find homes and narrow their search all on their own—without ever calling in an agent.
And with online mortgage lenders cropping up left and right, they can even take it a step further, getting pre-qualified for a loan long before they’ve honed in on that dream home.
But though tech has allowed homebuyers to do all this legwork themselves, in most cases, they’re still forced to go through agents to finalize the transaction. And those agents? They get the same 3% commission they did decades ago—for seemingly doing a fraction of the work.