Crowded coffee shops can fire up your creativity: Study

coffee shop

New research shows that the moderate noise level in busy cafés also perks up your creative cognition.

How quiet or noisy should your workplace be in order to optimize creativity?

Five experiments were conducted by researchers led by Ravi Mehta to help understand how ambient sounds affect creative cognition.  In one key trial, they tested people’s creativity at different levels of background noise by asking participants to brainstorm ideas for a new type of mattress or enumerate uncommon uses for a common object.

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