A survey of 20,000 creatives suggests brainstorming is a giant waste of time

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Perhaps more than any other category of professionals, creative types are expected to thrive in brainstorms. In the public’s imagination, their offices are filled with fidget toys and Post-it notes in an array of colors, all meant to absorb some of the energy of a group of fast-thinking, well-dressed hipsters deep in ideation mode.

But a new report based on a survey of 20,000 creatives from 197 countries suggests that, in fact, a majority of these professionals—including writers, musicians, photographers, and podcasters—find that brainstorming is largely unhelpful for solving a creative challenge.

The survey, commissioned by the Dutch file-sharing company WeTransfer, attests to the perils of this form of groupthink. “In the creative world we hear an awful lot about collaboration, but it seems that while working together is essential to bring an idea to life, it’s not that good for shaping ideas in the first place,” notes Rob Alderson, WeTransfer’s recently departed editor in chief.

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Colorado First Robotics – Inspires Young People To Appreciate Science And Technology

Colorado First Robotics - Insires Young People To Appreciate Science And Technology

Colorado First Robotics Will Be Featured At The Colorado Inventor Showcase 

FIRST (For Inspiration and Recognition of Science and Technology) was founded by inventor Dean Kamen to inspire an appreciation of science and technology in young people. Based in Manchester, NH, the 501 (c) (3) not-for-profit organization designs accessible, innovative programs to build self-confidence, knowledge and life skills while motivating young people to pursue opportunities in science, technology, engineering and math. FIRST’s Vision is to positively transform culture by inspiring young people, their schools, and communities to appreciate science and technology. FIRST brings together schools with businesses, and students with professionals as mentors, all with the support of local universities.

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