Why managing cashflow is critical for the survival of your startup

burningmoney

Managing cashflow and burn rate is more critical to your business success than having the right idea and the right product.

A basic survival metric for every startup is cashflow. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the next refueling from investors. Desperate entrepreneurs lose their leverage and die young.

 

 

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