Dread selling yourself? This hot new freelance trend may be your answer


Jody Greenstone Miller, co-founder and CEO of Business Talent Group, has teamed up with global search firm Heidrick & Struggles to bring indie talent to big companies.

One of the biggest challenges for freelancers is winning new business. Even the most experienced pros often dread pitching new clients to win projects—a job that was often done by the sales or business development team in previous corporate careers.

Some of the most sought-after free agents may not have to hustle up work in the same way in the future. More big companies are looking for high-level freelancers the same way they find other talent: through headhunters.

In a new partnership that reflects the trend, Heidrick & Struggles, a Nasdaq-traded, global executive search firm, announced it is collaborating on an exclusive basis with Business Talent Group (BTG), a high-end marketplace for on-demand independent talent. Heidrick & Struggles will give its clients access to professionals in BTG’s network for project-based assignments.

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